Feedback is often filtered and some times distorted as it moves through an organization. Customer priorities are often misinterpreted or forgotten. Similarly the same can happen with supplier feedback to retailers.
Advantage Report™ allows the unvarnished feedback from a retailer to a supplier that can be communicated across the organization without revision or reinterpretation. Advantage Report™ is leveraged internally and externally and includes personnel from multiple departments. Participants include but are not limited to executives and senior management, middle management, and specialty areas such as category management, marketing, E-commerce, and supply chain, so that the feedback is representative and balanced.
The catalyst for change is a fact-based, realistic assessment of the situation so that impactful strategies and action plans can be established. Without this, resources can be wasted and objectives can be misdirected causing organizations to struggle.
Advantage Report™ provides quantitative and qualitative insights based on candid customer feedback. It is referenced to ratings provided for other companies in the industry. Companies can see how they are trending over time.
For these reasons Advantage Report™ is a catalyst for successful change.
Advantage Report™ is consequently often used as a key customer KPI (Key Performance Indicator) for the business.