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How to Strengthen Customer Engagement with the myAdvantage Client Portal

Published: April 20, 2023

In this training webinar, Andrew Johnston, Country Manager for Ireland and Client Service Director for the UK, shares how Advantage supplier clients can use myAdvantage to understand and analyze their Advantage Report data and insights to strengthen their customer engagement.

What is the myAdvantage client portal?

The myAdvantage client portal is a web-based library for Advantage Group’s supplier and retailer clients to access their Advantage Report dashboards, files, resources and more. ​This portal is a gateway to the client’s Advantage Report data and insights.

In this video, Andrew explains how to navigate and analyze:

  • An overview of your data and insights in the Executive Summary
  • Your scores for each Engagement Driver and your opportunities and strengths relative to your competitors in the Performance Overview
  • Your scores for each competency from individual retailers in the Performance Details
  • Your team’s performance in the Analysis

To learn more about using the myAdvantage client portal, contact your local Engagement Advisor.


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