Organizations thrive on their relationships with other businesses. B2B engagement is the pathway to strengthening these relationships, making it one of the most valuable tools you can invest in for your company. Through engagement solutions, like Advantage Report, organizations aim to boost collaboration and improve ways of working. For some businesses, an approach that is more targeted to their needs is required to complement this approach to achieve more reach, depth and flexibility with business partners.
Why customized engagement solutions matter
An engagement solution is a proven business accelerator. According to our data, suppliers that consistently participate in Advantage Report achieve an average of 5% higher sales performance than less frequent or non-sponsors.
Advantage Custom Solutions takes a more tailored approach to collecting feedback and measuring performance by designing research around their clients’ unique business opportunities, building on the intelligence already provided by Advantage Report. A customized engagement solution offers an alternative to businesses searching for a program that caters to their unique business needs.
What makes Advantage Custom Solutions different from Advantage Report?
- Tailored program design with customized competency set and metrics
- Customized blend of qualitative and/or quantitative methods
- Programs launched according to your business’ timeline
- Customized respondent base
- Customized design dashboards and downloads
Three ways Advantage Custom Solutions improves your B2B engagement
1. Extend your reach to measure engagement across a broader partner network
Measuring engagement across a broader partner network is critical to understanding and accommodating all business partner needs when entering new sales channels, categories, and markets and prioritizing your organization’s objectives.
Because networks and business relationships are dynamic, you must be able to adapt. Custom Solutions can respond to these changes with agility by crafting a program that accommodates new channels and their differences. This allows you to maintain a solid hold on the entire span of your partner network, even as it continues to grow and evolve.
Advantage Custom Solutions can reach upstream and downstream partners across the supply chain as well as third-party business partners that work with your organization to deliver your strategy and operations. Having accessibility to such a diverse partner group provides organizations with the feedback, data and insights needed to understand partner perceptions and more accurately assess their strengths and areas of opportunity.
2. Provide greater depth in understanding what is driving performance
When you understand what is contributing to your performance and why it’s having that impact, you can prioritize and invest in areas that need support more effectively. The more you understand, the more efficiently you can distribute your resources and the better you can improve your engagement with your business partners.
A greater depth of understanding gives perspective to data. With a customized engagement solution, you can utilize the feedback you gather from your broad network of partners to identify and act on opportunities to accommodate your partner’s needs and wants. This leads to greater strategic alignment, more opportunities for collaboration and, ultimately, a stronger partnership. A more detailed understanding of your drivers, specific to your business partners, also enables you to craft more strategically impactful action plans that capitalize on identified opportunities.
3. Increase program flexibility to discover more and act sooner
When your engagement program is flexible, you can be more agile in your business environment by learning about your business partners more frequently and responding swiftly.
A tailored engagement solution enables you to dictate the timing and frequency of the program. With this ability, you can coordinate the engagement program with your business planning cycle. The acquisition of feedback leads to a better understanding of your business partner’s needs, enabling you to adjust your organization’s priorities accordingly.
Advantage Custom Solutions also designs research around your business needs. There is complete flexibility with research design, allowing clients to customize questions according to the feedback and data most relevant to how they measure performance. This lifts the quality and value of the results you collect from the survey, providing you with the opportunity for greater precision and effectiveness in your improvement efforts.
This flexibility also allows you to increase the frequency of your program according to your business landscape. When an engagement program is run often, organizations are more likely to spot emerging opportunities because of the constant stream of new data. New opportunities strengthen your alignment with your business partner’s goals and your value to them, creating a sustainable and long-term relationship.
Advantage Custom Solutions customizes engagement solutions to your unique business needs to help you achieve more depth, reach and flexibility with your business partners. Our team will work closely with you to understand your goals, areas of opportunity and unlock possibilities. Get in touch with a member of the Advantage Custom Solutions team to learn more.