As sponsors of Advantage Report Voice of the Customer, our supplier clients are provided with the resources needed to make the most of the feedback they receive from their business partners. In addition to giving the gift of feedback, we supply the tools required for organizations to understand and action feedback comprehensively. Advantage takes a holistic approach to engagement solutions because we know that organizations must build trusting and collaborative business relationships to succeed.
Customer Feedback Is Central to Your Organization’s Success
Investing in customer feedback is one of the most intelligent and proactive choices you can make as a supplier. It allows you to assess your performance, strengths, and opportunities, ultimately improving your customer relationships. Solid partnerships build trust, foster collaboration and engagement, and create an environment where retailers and suppliers can benefit from mutual success.
It’s essential that we provide you with the best possible experience across our research, products, and people. We are on a mission to give the gift of feedback to the world’s businesses and, through insight, help people and organizations work better together.
Your unique experience will depend on the product and service investment you’ve made with Advantage and the needs of your business. Your Advantage Engagement Advisor will work with you and your team to determine the best path to ensure that all your needs, concerns, and goals are effectively addressed.
What Should Supplier Sponsors Expect When Signing On to Advantage Report?
Orientation is a critical element of the genesis of Advantage Report Voice of the Customer because it links your business’s unique needs and goals with the program’s process and your organization’s role.
This discussion allows our team to learn more about your business, creating the context for communication moving forward. From this information, our advisors will be able to provide you with a tailored and thorough understanding of the Voice of the Customer process, your requirements, the timing of the program and more.
During the planning phase, our team will invite you to contribute your input to the research. This will enable you to ensure that the requirements most valuable to your organization are incorporated into the program. This includes which report you sign on to, your benchmark set, the retailers included, timing, and, most critically, the account contact list – the people you want to receive feedback from.
You can access your Advantage Report via the myAdvantage client portal. The myAdvantage client portal is a web-based library that helps our supplier clients access their Advantage Report dashboards, files and resources, allowing our team to provide clients with a pathway to better insights, better business, and better lives. Access credentials will be available for all individuals you specify, including senior and functional management, account leads and account teams.
4. Presentation Preparation, Delivery and Follow-up
As an Advantage client, we encourage you to have a pre-presentation discussion with your Advantage Advisor to prepare for your Advantage Report insights. This discussion helps our team understand what your organization hopes to achieve from the presentation and align on expectations. Additionally, it provides a better comprehension of what is going on within your business and your key partner relationships; both give the valuable context needed to land the most critical insights and recommendations.
Our team will conduct a presentation reflecting our understanding of your customer’s feedback, and your business, illuminating areas of opportunity, strengths to defend, and recommended focus areas for improvement, with insight into what the best-in-class companies do well. This presentation will be held either in-person or virtually, depending on the agreement with your Engagement Advisor.
5. Access to the Advantage Learning Centre
As a client of Advantage Group, you’ll gain access to the Advantage Learning Centre. The Advantage Learning Centre contains helpful tools, templates, and resources to aid our clients’ understanding and utility of the data and insights they receive from the Advantage Report. Some of the resources available in the centre are detailed below:
Key Account Manager (KAM) Training Guide
This guide helps your Key Account Managers to leverage your organization’s Advantage Report data. Through this guide, they’ll be able to understand the Advantage scoring methodology and discover which dashboards capture and action the account-level feedback most relevant to you.
4 Steps to Success Action Planning Guidebook
Our guidebook helps clients understand how to manage Advantage Report insights throughout their business and via an action plan with customers. Dive into the key elements of each of the four steps to success and utilize downloadable action planning templates, checklists and other resources to action and embed continuous customer feedback in your business.
6. Feedback to Advantage
Via the Advantage Voice of Our Clients listening program, all contacts with access to our online Advantage Report platform are sent a survey after their presentation. This creates the opportunity for you and your teams to provide feedback to us as part of an official feedback process on competencies connected to our research, product, and people. In this phase, clients can give feedback to Advantage to inform our continuous improvement action plan and ensure that it is centred around our clients’ feedback.
We are dedicated to providing more than a report. At Advantage, we are committed to delivering a robust and relevant engagement program. Connect with an Engagement Advisor today.