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Published: December 21, 2023

In this webinar, Irish suppliers in the fast-moving consumer goods (FMCG) industry learn how to prioritize customer engagement in strategy planning for 2024.

Andrew Johnston, Country Manager for Ireland, uses 2023 Advantage Report Voice of the Customer data, and insights from 2024 fieldwork to help suppliers align with their customers and improve engagement. Ireland’s 2023 program ran between April and June and received a 77% response rate, with 28,664 ratings and 1,944 comments from key Irish retailers.

This webinar was recorded in November 2023. Here’s what was explored:

  • The key priorities for Ireland’s retailers and wholesalers
  • How your business needs a functional focus on customer engagement
  • How different categories require different capabilities to be successful
  • What best-in-class manufacturers are doing to captivate their customers
  • How e-Commerce is evolving in Ireland’s FMCG industry
  • What leading manufacturers are doing around sustainability
  • The leading manufacturers in Overall Performance, Trade/Shopper Marketing, Supply Chain, People Capability and Sustainability

Get in touch with the Advantage Ireland team to learn more about how you can improve your customer engagement with Advantage Report.