Advantage Logo White
Advantage Logo White
Advantage Logo White

Select the Advantage platform that fits your needs

Help Desk
Published: March 3, 2024

In this webinar, the Advantage Group UK team helps manufacturers learn how to collaborate effectively with retailers on critical industry topics like sustainability, innovation, and inflation.  

Drawing on Advantage Report Voice of the Customer data and insights from 2023 fieldwork, the Advantage Group Client Service Team illuminates the strategies that best-in-class manufacturers use to exceed retailer expectations, enhance performance and attain remarkable business achievements.

This webinar was recorded in February 2024. Here’s what you can learn:

  • The key capabilities that are critical for manufacturers to be successful in 2024
  • Lessons that can be learned about the approach manufacturers use for inflation conversations
  • How manufacturers work with their customers on sustainability
  • The increasing importance of category management for manufacturers
  • The role innovation plays in the retailer-manufacturer dynamic and how its deployment can be improved

Get in touch with the Advantage Group UK team to learn more about how you can improve your customer engagement with Advantage Report.