National grocery retailers seem to focus on shopper health and wellness by implementing hygiene measures such as social distancing, mandatory mask usage, contactless and mobile payment systems, and self-checkouts. These measures are in place to bring shoppers back to stores while they also expand services and penetration for e-com shoppers by increasing their capacity, joining forces and partnering with pure players, providing click & collect service, and contactless delivery.
National discounters and cash & carries are investing in e-com via mobile. Discounters who are leading the market also entered into the e-com race by providing same-day home delivery service. This could lead to an increase in listings of new products, including new ranges in private label. Cash & carry retailers have also adopted e-com and digital marketing practices to recover the losses from the HORECA (Hotels, Restaurants and Catering) business.
Drug and Beauty retailers saw most of their stores close during the lockdown period, so their primary focus is e-com, digital marketing execution and strengthening private label lines with heavy promotional support.
Regional Retailers who did not have a well-established e-com structure, have been partnering with leading pure players during the pandemic. The collaboration helped them gain additional penetration and traffic without heavy investment. Regional retailers focused on local fresh food while adapting health & wellness measures including mandatory mask and glove usage. They have had the advantage of applying new protocols to smaller scale operations to provide convenience, such as home delivery and ordering by phone.