https://www.advantagegroup.com/resources/livelens-transform-aligned-decision-makinghttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage%20(4).jpegSmallteamgatheredaroundalaptopreviewingdataandworkingthroughdecisionstoalignonprioritiescompressedImage4https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Body%20Image%201%20600%20x%20400-1.pngLiveLensTransformdashboardshowingperformancemetricsbenchmarksandprioritizedactionstosupportdecisionmakingBodyImage1600x4001https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(1).pngBannerImage1BannerImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Anthony%20Abdulla%20headshot%2c%20Senior%20Product%20Marketing%20Manager%20at%20Advantage%20Group.jpgAnthonyAbdullaheadshotSeniorProductMarketingManageratAdvantageGroupAnthonyAbdullaheadshotSeniorProductMarketingManageratAdvantageGrouphttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-03-31https://www.advantagegroup.com/services/livelenshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Header%20Image.pngUserreviewingLiveLensdashboardonalaptopwithperformanceanalyticsmetricsandactionableinsightsHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_05.svgLinkednodesiconrepresentingunmatchedactionabilityandconnectedinsightsBenefitsIcon05https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AI%20Verbatim.jpegAIVerbatimAIVerbatimhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Discover.pngAudienceattendingaprofessionalpresentationrepresentingfeaturedinsightsordiscoverycontentDiscoverhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Scneario%20Simulation.jpegScnearioSimulationScnearioSimulationhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_02.svgConnectedhierarchyiconrepresentingaconsistentandunifiedviewacrossteamsBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_01.svgSlidercontrolsiconrepresentingfrequencyandpersonalizationofinsightsanddataviewsBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Analytics%20Studio.jpegAnalyticsStudioAnalyticsStudiohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Custom%20Groups%20&%20Weights.jpegCustomGroupsWeightsCustomGroupsWeightshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_03.svgBranchingarrowiconrepresentingproactivedecisionsandforwardlookingactionsBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Suggested%20Actions.jpegSuggestedActionsSuggestedActionshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Transform.pngTeamcollaboratingaroundaglasswallcoveredwithnotesrepresentingtransformationandstrategicplanningTransformhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_04.svgEyeiconrepresentinggreaterclarityandvisibilityintoperformanceinsightsBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Benefits_Icon_06.svgLightningbolticonrepresentingspeedandprecisionindecisionmakingBenefitsIcon06https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/Advantage%20LiveLens%20-%20First%20Look%20for%20Suppliers%20(Voice%20of%20Customer).pngAdvantageLiveLensFirstLookforSuppliersVoiceofCustomerAdvantageLiveLensFirstLookforSuppliersVoiceofCustomerhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Best%20In%20Class.jpegBestInClassBestInClasshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/LiveLens%20Page/LiveLens%20Thumbnail%20Compressed-1.jpegLiveLensThumbnailCompressed1LiveLensThumbnailCompressed12026-04-12https://www.advantagegroup.com/media/matt-nitzberg-chief-client-officer-advantagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Matt-Nitzberg-LinkedIn-post-AGI-scaled.webpAGIbrandedgraphicfeaturingadigitalglobebackdropandaprofessionalprofilecardforaChiefClientOfficerMattNitzbergLinkedInpostAGIscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Matt-Nitzberg-v2-01.jpgMattNitzbergv201MattNitzbergv201https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-04-02https://www.advantagegroup.com/accessibility-policyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-08https://www.advantagegroup.com/resources/how-retail-media-is-transforming-supplier-retailer-relationshipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Article-Author-Dwight-Konings.pngArticleAuthorDwightKoningsArticleAuthorDwightKoningshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Article-image-1-Retail-Media-April-2025.webpShoppersinagrocerystorebrowseshelveswhileatransparentdigitalscreendisplaysdatavisualssymbolizingtheintegrationofretailmediaandpersonalizedinstoretechnologyArticleimage1RetailMediaApril2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-Retail-Media-April-2025-1024x307.pngBannerRetailMediaApril20251024x307BannerRetailMediaApril20251024x307https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-04-02https://www.advantagegroup.com/media/press-releases-advantage-livelens-announcehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-2000x600-1.pngBanner2000x6001Banner2000x6001https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Body-Image-1920x1080-1.webpLiveLensdemoonalaptopdisplayingrealtimeperformancemetricsandanalyticsBodyImage1920x10801https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-03-31https://www.advantagegroup.com/resources/collaboration-dividend-partnershiphttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/The-Collaboration-Dividend-01-scaled.pngTheCollaborationDividend01scaledTheCollaborationDividend01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/The-Collaboration-Dividend_Closing-image.pngTheCollaborationDividendClosingimageTheCollaborationDividendClosingimagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/The-Collaboration-Dividend_Metrics.pngTheCollaborationDividendMetricsTheCollaborationDividendMetricshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/The-Collaboration-Divident_RTB-Chart-scaled.pngTheCollaborationDividentRTBChartscaledTheCollaborationDividentRTBChartscaled2026-04-02https://www.advantagegroup.com/resources/consistency-advantage-performancehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Image2-1.webpOverheadviewofateamjoininghandssymbolizinghowtrustedorganizationsfosterunityandcollaborationImage21https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Image1-2.pngImage12Image12https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Image3-1.pngImage31Image31https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-04-02https://www.advantagegroup.com/resources/retailer-supplier-collaboration-china-fmcghttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(2).pngBannerImage2BannerImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Justin%20Sargent%20Headshot.jpgJustinSargentAdvantageAdvisoryBoardMemberHeadshotJustinSargentHeadshothttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage%20(5).jpegSupermarketshelfdisplayingamixofbrandedandprivatelabelproductsillustratingretailassortmentcompressedImage5https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Body%20Image%202.webpCyclelinkingretailerperceptionsupplierpressureandcollaborationerosionBodyImage22026-04-13https://www.advantagegroup.com/accessible-customer-service-planhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-08https://www.advantagegroup.com/anti-slavery-statementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-02https://www.advantagegroup.comhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Transform%20Your%20Business%20with%20Strong%20Partnerships.mp4/medium.jpgTransform Your Business with Strong PartnershipsTransform Your Business with Strong Partnershipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Transform%20Your%20Business%20with%20Strong%20Partnerships.mp469nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(2).pngBannerImage2BannerImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Transform%20Your%20Business%20with%20Strong%20Partnerships.pngVideothumbnailillustratedbuildingiconwithtextpromotingbusinesstransformationthroughstrongpartnershipsTransformYourBusinesswithStrongPartnershipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_01.svgCompetitivebenchmarkingiconwithverticalbarsandastarhighlightingtopperformanceBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_06.svgConsistentperformanceiconwithcirculararrowsformingacontinuousloopBenefitsIcon06https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Retailer.svgForRetailersstoreiconrepresentingcontentforretailersRetailerhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_04.svgMeasurewhatmattersiconwithstackedblockssymbolizingkeymetricsanddataBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Image_03.pngRetailassociateusingatablettocheckinventoryandstockshelvesinagrocerystoreImage03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Nestle.svgNestleNestlehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Pernod%20Ricard.svgPernodRicardPernodRicardhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_03.svgStrategicalignmenticonwithorderedhorizontallinesrepresentingstructuredprioritiesBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Homepage%20Header%20Image.pngHomepageHeaderImageHomepageHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Loreal.svgLorealLorealhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/SCJohnson.svgSCJohnsonSCJohnsonhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/P&G.svgPGPGhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Image_02.pngDeliveryworkershandlingpackagesinawarehouseonecheckingshipmentdetailsonatabletdeviceImage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(1).pngBannerImage1BannerImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Unilever.svgUnileverUnileverhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI%20Logo.pngAdvantageGroupInternationalLogoAGILogohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image.pngBannerImageBannerImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_02.svgDeeperpartnerunderstandingiconshowingtwoconnectedfiguresinsideacircularshapeBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Kimberly%20Clark.svgKimberlyClarkKimberlyClarkhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Supplier.svgForSuppliersfactoryiconrepresentingcontentforsuppliersSupplierhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Danone.svgDanoneDanonehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Image_01.pngLiveLensbusinessintelligencedashboardshowingperformancetrendsrankingsanddatadriveninsightsImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Benefits_Icon_05.svgInternalalignmenticonwithconnectednodesbranchingfromacentralpointBenefitsIcon052026-04-12https://www.advantagegroup.com/master-subscription-agreementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-08https://www.advantagegroup.com/services/benchmarkinghttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_02.svgCheckmarkbadgeiconrepresentinggreaterobjectivityandunbiasedevaluationBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_01.svgDirectionalarrowsiconpointingoutwardrepresentingclearerprioritiesandfocusBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Image_03.pngBusinessteamcollaboratingaroundaglasswallcoveredwithstickynotesduringastrategicplanningsessionImage03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Supplier.svgForSuppliersfactoryiconrepresentingcontentforsuppliersSupplierhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_06.svgCheckmarkandcircularfigureiconrepresentinggreateraccountabilityandownershipBenefitsIcon06https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_03.svgNumberedhorizontallinesiconrepresentingstrongeralignmentandstructuredorderBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Retailer.svgForRetailersstoreiconrepresentingcontentforretailersRetailerhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Header%20Image.pngBusinessprofessionalsreviewingperformancedataonalaptopduringastrategicplanningdiscussionHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_04.svgStackedbarsiconrepresentingmeasurableprogressandtrackedperformanceBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Image_02.pngProfessionalworkingonalaptopatadeskfocusedondigitaltasksanddataanalysisinamodernworkspaceImage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Benefits_Icon_05.svgOverlappingspeechbubbleiconsrepresentingbetterdialogueandcommunicationBenefitsIcon052026-04-12https://www.advantagegroup.com/terms-of-usehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-08https://www.advantagegroup.com/privacy-noticehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-08https://www.advantagegroup.com/resources/retail-media-competitive-battlegroundhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Transforming-Retail-Partnerships-with-AI-Blog-image-scaled.pngTransformingRetailPartnershipswithAIBlogimagescaledTransformingRetailPartnershipswithAIBlogimagescaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-03-27https://www.advantagegroup.com/mediahttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Matt-Nitzberg-v2-01.jpgMattNitzbergv201MattNitzbergv201https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Advantage-Award-Press-release-Article-Banner-image-1-scaled.pngAdvantageAwardPressreleaseArticleBannerimage1scaledAdvantageAwardPressreleaseArticleBannerimage1scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-2000x600-1.pngBanner2000x6001Banner2000x6001https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/New-CEO-Announcement.webpNewCEOAnnouncementNewCEOAnnouncementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Adam-Aronso-Product-01-1-scaled.pngAdamAronsoProduct011scaledAdamAronsoProduct011scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI%20Logo.pngAdvantageGroupInternationalLogoAGILogohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-13https://www.advantagegroup.com/services/pricinghttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Pricing%20Page/Header%20Image.pngLiveLensinterfaceshowingweightedretailerscoresrankingsandslidersforperformanceanalysisandinsightsHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Pricing%20Page/Transform%20Icon%20(1).svgTransformIcon1TransformIcon1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Pricing%20Page/Discover%20Icon%20%20(1).svgDiscoverIcon1DiscoverIcon1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-12https://www.advantagegroup.com/resources/lauren-filen-executive-spotlighthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Lauren-fillen-AGI-Spotlight-Blog-banner-scaled.pngLaurenfillenAGISpotlightBlogbannerscaledLaurenfillenAGISpotlightBlogbannerscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage%20(2).jpegDylanPiattiManagingDirectorandLaurenFilenCustomerDirectorAfricaAGIcelebrateNormanGoodfellowsasthe1LiquorDistributorinthe2024VoiceoftheSupplierinSouthAfricacompressedImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-03-31https://www.advantagegroup.com/privacyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-02https://www.advantagegroup.com/locationshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Locations%20Page/image%201.pngOurteamgatheredatabrandedexperientialeventrepresentingcollaborationandsharedachievementimage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Locations%20Page/Header%20Image.pngProfessionalspeakingintoamicrophoneduringabusinesspresentationorcorporateeventdiscussionHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-08https://www.advantagegroup.com/letstalkhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-02https://www.advantagegroup.com/about-us/about-agihttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Retailer%20Testimonial_Jumbo%20Supermarkets-y9bi8f8ila.mp4/medium.jpgRetailer Testimonial_Jumbo Supermarkets-y9bi8f8ilaRetailer Testimonial_Jumbo Supermarkets-y9bi8f8ilahttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Retailer%20Testimonial_Jumbo%20Supermarkets-y9bi8f8ila.mp4191nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Supplier%20Testimonial_Lassonde-7sebf4iqqj.mp4/medium.jpgSupplier Testimonial_Lassonde-7sebf4iqqjSupplier Testimonial_Lassonde-7sebf4iqqjhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Supplier%20Testimonial_Lassonde-7sebf4iqqj.mp4174nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Nestl%C3%A9%20ESAR%20Strengthens%20Collaboration%20With%20Advantage%20Report.mp4/medium.jpgNestlé ESAR Strengthens Collaboration With Advantage ReportNestlé ESAR Strengthens Collaboration With Advantage Reporthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Nestl%C3%A9%20ESAR%20Strengthens%20Collaboration%20With%20Advantage%20Report.mp4119nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Unilever%20Strengthens%20Their%20Customer%20Knowledge%20With%20Advantage%20Group-iy3u115ieu.mp4/medium.jpgUnilever Strengthens Their Customer Knowledge With Advantage Group-iy3u115ieuUnilever Strengthens Their Customer Knowledge With Advantage Group-iy3u115ieuhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Unilever%20Strengthens%20Their%20Customer%20Knowledge%20With%20Advantage%20Group-iy3u115ieu.mp4159nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Supplier%20Testimonial_J&amp%3BJ-9bwg1nirzq.mp4/medium.jpgSupplier Testimonial_J&J-9bwg1nirzqSupplier Testimonial_J&J-9bwg1nirzqhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Supplier%20Testimonial_J&amp%3BJ-9bwg1nirzq.mp4178nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Modelez.svgModelezModelezhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Jumbo.pngEdVanDeWeerdheadshotCommercialDirectorJumbohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Mars.svgMarsMarshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Image_01-1.pngBusinessprofessionalreviewingprintedchartsandperformancedataduringastrategicplanningdiscussionImage011https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(2).pngBannerImage2BannerImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(1).pngBannerImage1BannerImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Unilever%201.pngPauldeHartogheadshotGlobalHeadofPointofSaleExecutionUnilever1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Lassonde%201.pngJosianneLégaréheadshotSeniorVicePresidentUSSalesLassonde1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Reckitt.svgReckittReckitthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image.pngBannerImageBannerImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Loreal.svgLorealLorealhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/J&J.pngJamesMounterheadshotHeadofGlobalCapabilitiesJJhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Image_01.pngAdvantageGroupemployeesgatheredtogetheratacasualsocialeventinamodernindoorvenueImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Nestle.pngBrunoOlierhoekheadshotFormerChairmanandManagingDirectorofNestléESARNestlehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Header%20Image.pngIconsrepresentingcompanyvaluesHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/Image_01-2.pngBusinessleaderandfactoryworkerwalkingthroughamanufacturingfacilitywhilediscussingoperationsandsafetyImage012https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Diageo.svgDiageoDiageohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-09https://www.advantagegroup.com/terms-and-conditionshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-08https://www.advantagegroup.com/cookies-policyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-02https://www.advantagegroup.com/resources/agi-india-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/New-India-Country-Manager.webpAbhishekThardAGIManagingDirectorIndiaNewIndiaCountryManagerhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/India-Market-Designed-Media.pngIndiaMarketDesignedMediaIndiaMarketDesignedMedia2026-03-31https://www.advantagegroup.com/serviceshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Supplier.svgForSuppliersfactoryiconrepresentingcontentforsuppliersSupplierhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/Retailer.svgForRetailersstoreiconrepresentingcontentforretailersRetailerhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(1).pngBannerImage1BannerImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image.pngBannerImageBannerImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Image_02.pngLiveLensbusinessintelligencedashboardshowingperformancetrendsrankingsanddatadriveninsightsImage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Header%20Image.pngBusinessprofessionalsreviewingdataonatabletandlaptopduringacollaborativeplanningdiscussionHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Image_01.pngAudienceattendingabusinesspresentationwithaspeakerpresentinginsightsonalargescreenImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(2).pngBannerImage2BannerImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Image_03.pngBusinessteamcollaboratingaroundaglasswallcoveredwithstickynotesduringastrategicplanningsessionImage032026-04-12https://www.advantagegroup.com/media/ceo-agi-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/AGI-CEO-Appointment-Announcement-Oct-2024-1024x576-1.webpAGICEOAppointmentAnnouncementOct20241024x5761AGICEOAppointmentAnnouncementOct20241024x5761https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/New-CEO-Announcement.webpNewCEOAnnouncementNewCEOAnnouncement2026-04-01https://www.advantagegroup.com/resources/colaboracion-mexico-bienes-de-consumo-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025.mp4/medium.jpgCopia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025.mp4223nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Mexico-Collaboration-meeting_Artboard-20-copy.pngMexicoCollaborationmeetingArtboard20copyMexicoCollaborationmeetingArtboard20copyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Mexico-Collaboration-meeting-Thumbnail-header-scaled.pngMexicoCollaborationmeetingThumbnailheaderscaledMexicoCollaborationmeetingThumbnailheaderscaled2026-04-02https://www.advantagegroup.com/resources/ai-b2b-engagementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/AI-Article_Image-2.pngAIArticleImage2AIArticleImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/AI-Article_Image1.webpAIArticleImage1AIArticleImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage%20(1).jpegAdiverseteamofbusinesspeoplecollaboratingcompressedImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/collect-Mar-11-2026-11-29-03-8097-AM.gifcollectMar1120261129038097AMcollectMar1120261129038097AMhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-03-31https://www.advantagegroup.com/resources/ai-in-retail-partnershipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Transforming-Retail-Partnerships-with-AI-Blog-Banner-thumbnail-scaled.pngTransformingRetailPartnershipswithAIBlogBannerthumbnailscaledTransformingRetailPartnershipswithAIBlogBannerthumbnailscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Transforming-Retail-Partnerships-with-AI-Blog-image-03.webpShoppersinagrocerystorebrowseshelveswhileatransparentdigitalscreendisplaysdatavisualssymbolizingtheintegrationofretailmediaandpersonalizedinstoretechnologyTransformingRetailPartnershipswithAIBlogimage03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Transforming-Retail-Partnerships-with-AI-Blog-image-02.webpShoppersinagrocerystorebrowseshelveswhileatransparentdigitalscreendisplaysdatavisualssymbolizingtheintegrationofretailmediaandpersonalizedinstoretechnologyTransformingRetailPartnershipswithAIBlogimage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-02https://www.advantagegroup.com/media/advantage-awards-expansion-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Advantage-Award-Press-release-Article-Banner-image-1-scaled.pngAdvantageAwardPressreleaseArticleBannerimage1scaledAdvantageAwardPressreleaseArticleBannerimage1scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-03-20https://www.advantagegroup.com/services/awardshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Media_Icons_01.svgConfettipoppericonrepresentingcelebrationresourcesandrecognitionmaterialsMediaIcons01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Peter%20Harris%20Headshot.jpgPeterHarrisHeadshotCEOAdvantageGroupInternationalPeterHarrisHeadshothttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Media_Icons_03.svgEnvelopeiconrepresentingcontactforpublicrelationsandmediainquiriesMediaIcons03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Media_Icons_02.svgImageplaceholdericonrepresentingdownloadablemediaassetsandbrandresourcesMediaIcons02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Header%20Image.pngBusinesscolleaguesexchanginganawardrepresentingrecognitionachievementandprofessionalexcellenceHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Image_01.pngAdvantageAwardsrecipientscelebratingtogetheratacompanyeventwithawardbadgesdisplayedImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/Image_02.pngAdvantageAwardCanadabadgerecognizing1SupplierforVoiceofCustomerperformanceexcellenceImage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Advantage%20Awards/WhatSetAwardWinners.pngGroupofprofessionalsstandingtogetheratanawardsorrecognitioneventWhatSetAwardWinners2026-04-12https://www.advantagegroup.com/bookdemohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-02https://www.advantagegroup.com/about-us/careershttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Sammy%20Steiman-f71mhy5ty6.mp4/medium.jpgEmployee Testimonial Sammy Steiman-f71mhy5ty6Employee Testimonial Sammy Steiman-f71mhy5ty6https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Sammy%20Steiman-f71mhy5ty6.mp4116nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Cristina%20Noble-yxeif2s202.mp4/medium.jpgEmployee Testimonial Cristina Noble-yxeif2s202Employee Testimonial Cristina Noble-yxeif2s202https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Cristina%20Noble-yxeif2s202.mp4130nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Nikko%20Kalaw-e1t8vdxoak.mp4/medium.jpgEmployee Testimonial Nikko Kalaw-e1t8vdxoakEmployee Testimonial Nikko Kalaw-e1t8vdxoakhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Nikko%20Kalaw-e1t8vdxoak.mp4121nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Sammy.pngSammySteimanheadshotDirectorRevenueManagementatAdvantageGroupSammyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Nikko.pngNikkoKalawheadshotDirectorOperationsatAdvantageGroupNikkohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Header%20Image.pngTwobusinessprofessionalsseatedatadeskdiscussingdocumentsandworkingonalaptopduringameetingHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Cristina.pngCristinaNobleheadshotVPGlobalMarketingatAdvantageGroupCristinahttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-10https://www.advantagegroup.com/services/custom-solutionshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Team-1.svgForteamsgroupofpeopleiconrepresentingateamoraudienceTeam1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Benefits_Icon_02.svgOpposingarrowsiconrepresentingstrategicalignmentwithchangingmarketconditionsBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Benefits_Icon_01.svgMagnifyingglassiconrepresentinganalysistouncoverbusinessopportunitiesandrisksBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Header%20Image.pngBusinesscolleaguesreviewingdocumentsandlaptopdatatogethertosupportstrategicplanninganddecisionsHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Services%20Page/Image_01.pngAudienceattendingabusinesspresentationwithaspeakerpresentinginsightsonalargescreenImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Benchmark%20Research%20Page/Image_02.pngProfessionalworkingonalaptopatadeskfocusedondigitaltasksanddataanalysisinamodernworkspaceImage02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Image_01.pngLiveLensperformancedashboarddisplayedonalaptopshowinganalyticssatisfactionscoresandbusinessinsightsImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Supplier-1.svgForSuppliersfactoryiconrepresentingcontentforsuppliersSupplier1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Benefits_Icon_03.svgLightningbolticonrepresentingimprovedefficiencyandincreasedbusinessprofitabilityBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Benefits_Icon_04.svgDollarsymbolwithupwardarrowiconrepresentingrevenuegrowthandcustomerretentionBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Custom%20Solutions/Retailer-1.svgForRetailersstoreiconrepresentingcontentforretailersRetailer12026-04-12https://www.advantagegroup.com/resources/evolving-advantage-always-on-insight-2026https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Evolving%20Advantage_%20Same%20trusted%20benchmark.%20New%20improved%20insights..mp4/medium.jpgEvolving Advantage_ Same trusted benchmark. New improved insights.Evolving Advantage_ Same trusted benchmark. New improved insights.https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Evolving%20Advantage_%20Same%20trusted%20benchmark.%20New%20improved%20insights..mp41483nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/BlogImage1-scaled.pngBlogImage1scaledBlogImage1scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/BlogImage2-scaled.pngBlogImage2scaledBlogImage2scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Evolving-Advantage-header-image-01-scaled.pngEvolvingAdvantageheaderimage01scaledEvolvingAdvantageheaderimage01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-02https://www.advantagegroup.com/data-processing-addendumhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-13https://www.advantagegroup.com/resources/path-to-excellence-retailer-supplier-performancehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image.pngBannerImageBannerImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/The%20Path%20to%20Excellence.pngThreestagePathtoExcellencediagramdepictingprogressionfromreactivetocollaborativepartnershipthroughincreasingengagementThePathtoExcellencehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Matt%20Incles%20headshot%2c%20VP%20Research%20at%20Advantage%20Group%20International.jpgMattInclesheadshotVPResearchatAdvantageGroupInternationalMattInclesheadshotVPResearchatAdvantageGroupInternationalhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage%20(3).jpegBusinessteamduringaplanningsessiondiscussingideasandnextstepscompressedImage32026-03-31https://www.advantagegroup.com/resources/5-b2b-strategies-stronger-partnershipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Intro-Insight-5-Key-insights-from-CS.pngIntroInsight5KeyinsightsfromCSIntroInsight5KeyinsightsfromCShttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Identify-Problem-drive-Advocacy-Insight-5-Key-insights-from-CS.pngIdentifyProblemdriveAdvocacyInsight5KeyinsightsfromCSIdentifyProblemdriveAdvocacyInsight5KeyinsightsfromCShttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Article-Author-Matt-Incles.pngArticleAuthorMattInclesArticleAuthorMattIncleshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-Insight-5-Key-insights-from-CS.pngBannerInsight5KeyinsightsfromCSBannerInsight5KeyinsightsfromCS2026-04-13https://www.advantagegroup.com/resources/why-be-top-tierhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/RTB-Designed-Blog.pngRTBDesignedBlogRTBDesignedBloghttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Advantage-RTB-2024-high-res.pngAdvantageRTB2024highresAdvantageRTB2024highreshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-03-30https://www.advantagegroup.com/suppliershttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_01.svgUpwardarrowanddollarsymboliconrepresentinghigherrevenueandsustainedbusinessgrowthBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_02.svgDeliverytruckiconsymbolizingaresilientandreliablesupplychainnetworkBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_03.svgSpeedometericonrepresentingcostsavingsandoperationalefficiencyimprovementsBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Diageo.svgDiageoDiageohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Image_01.pngWarehouseteamreviewingsupplychaindataonalaptoptosupportlogisticsplanningandoperationalperformanceImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_04.svgRocketiconrepresentingfasterinnovationandrapidresponsetomarketchangesBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Home%20Page/200%20x%20200px%20Logos/Loreal.svgLorealLorealhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Header%20Image.pngLogisticsprofessionalscoordinatingpackagehandlingandinventorytrackingusingatabletinasupplychainworkflowHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Reckitt.svgReckittReckitthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Mars.svgMarsMarshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_06.svgHandsholdingdollarsymbolsiconrepresentingstrongerinvestmentopportunitiesandreturnsBenefitsIcon06https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Supplier%20Page/Benefits_Icon_05.svgShoppingcartwithcheckmarkiconrepresentinganimprovedandreliableshopperexperienceBenefitsIcon05https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/About%20Us/200%20x%20200%20px%20Logos/Modelez.svgModelezModelez2026-04-12https://www.advantagegroup.com/integrated-accessibility-standardhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-08https://www.advantagegroup.com/resourceshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025.mp4/medium.jpgCopia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Copia-de-Lo-mejor-del-Advantage-Collaboration-Meeting-2025.mp4223nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Evolving%20Advantage_%20Same%20trusted%20benchmark.%20New%20improved%20insights..mp4/medium.jpgEvolving Advantage_ Same trusted benchmark. New improved insights.Evolving Advantage_ Same trusted benchmark. New improved insights.https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Evolving%20Advantage_%20Same%20trusted%20benchmark.%20New%20improved%20insights..mp41483nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Continuous%20Insight_&nbsp%3B%20Perspectives%20on%20the%20Evolution%20of%20B2B%20Engagement-1.mp4/medium.jpgContinuous Insight_  Perspectives on the Evolution of B2B Engagement-1Continuous Insight_  Perspectives on the Evolution of B2B Engagement-1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Continuous%20Insight_&nbsp%3B%20Perspectives%20on%20the%20Evolution%20of%20B2B%20Engagement-1.mp4268nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/The-Collaboration-Dividend-01-scaled.pngTheCollaborationDividend01scaledTheCollaborationDividend01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(2).pngBannerImage2BannerImage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Evolving-Advantage-header-image-01-scaled.pngEvolvingAdvantageheaderimage01scaledEvolvingAdvantageheaderimage01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image%20(1).pngBannerImage1BannerImage1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Banner%20Image.pngBannerImageBannerImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/US-Digital-findings-Insights-header-thumbnail-scaled.pngUSDigitalfindingsInsightsheaderthumbnailscaledUSDigitalfindingsInsightsheaderthumbnailscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-Image-2000-x-600.pngBannerImage2000x600BannerImage2000x600https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Mexico-Collaboration-meeting-Thumbnail-header-scaled.pngMexicoCollaborationmeetingThumbnailheaderscaledMexicoCollaborationmeetingThumbnailheaderscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Redefining-the-Standard-of-Insight-01-scaled.pngRedefiningtheStandardofInsight01scaledRedefiningtheStandardofInsight01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Image1-2.pngImage12Image12https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI%20Logo.pngAdvantageGroupInternationalLogoAGILogo2026-04-13https://www.advantagegroup.com/media/adam-aronson-advantage-producthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Adam-Aronso-Product-01-1-scaled.pngAdamAronsoProduct011scaledAdamAronsoProduct011scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/Adam-Aronson.webpQuotefromAdamAronsonVicePresidentofProductondeliveringcontinuousintelligentinsightforfasterconfidentdecisionsAdamAronsonhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-03-31https://www.advantagegroup.com/resources/unlocking-growth-through-supplier-engagementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Unlocking-Growth-Through-Supplier-Engagement-scaled.pngUnlockingGrowthThroughSupplierEngagementscaledUnlockingGrowthThroughSupplierEngagementscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-03-27https://www.advantagegroup.com/resources/digital-excellence-retailer-supplier-performancehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/US-Digital-findings-Insights-header-thumbnail-scaled.pngUSDigitalfindingsInsightsheaderthumbnailscaledUSDigitalfindingsInsightsheaderthumbnailscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/US-Digital-findings-Insights-infography-post-scaled.pngUSDigitalfindingsInsightsinfographypostscaledUSDigitalfindingsInsightsinfographypostscaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/US-Digital-findings-Insights-image-2.pngUSDigitalfindingsInsightsimage2USDigitalfindingsInsightsimage2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColour2026-03-20https://www.advantagegroup.com/about-us/peoplehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Nikko%20Kalaw-e1t8vdxoak.mp4/medium.jpgEmployee Testimonial Nikko Kalaw-e1t8vdxoakEmployee Testimonial Nikko Kalaw-e1t8vdxoakhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Nikko%20Kalaw-e1t8vdxoak.mp4121nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Cristina%20Noble-yxeif2s202.mp4/medium.jpgEmployee Testimonial Cristina Noble-yxeif2s202Employee Testimonial Cristina Noble-yxeif2s202https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Cristina%20Noble-yxeif2s202.mp4130nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Sammy%20Steiman-f71mhy5ty6.mp4/medium.jpgEmployee Testimonial Sammy Steiman-f71mhy5ty6Employee Testimonial Sammy Steiman-f71mhy5ty6https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Employee%20Testimonial%20Sammy%20Steiman-f71mhy5ty6.mp4116nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Clear%20Priorities.svgTargeticonwitharrowsandacheckmarkrepresentingclearprioritiesandfocusedactionClearPrioritieshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/1.pngFeleenAliHeadshotVPBusinessOperationsatAGI1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Cristina.pngCristinaNobleheadshotVPGlobalMarketingatAdvantageGroupCristinahttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Global%20Perspective.svgGlobeiconsurroundedbyconnectedusersymbolsrepresentingaglobalperspectiveacrossmarketsGlobalPerspectivehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/7.pngChristinaRauHeadshotVPPeopleampCulture7https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Stronger%20Alignment.svgConnectedpatharrowiconwithacheckmarkrepresentingstrongeralignmentandunifieddirectionStrongerAlignmenthttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/2.pngPeterHarrisHeadshotCEOatAGI2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Nikko.pngNikkoKalawheadshotDirectorOperationsatAdvantageGroupNikkohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/5.pngMattInclesHeadshotVPResearchatAGI5https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Strcutered%20Neutrality.svgBalancedscaleiconabovetwofiguresrepresentingstructuredneutralityandimpartialevaluationStrcuteredNeutralityhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/AdobeStock_1860932162%201.pngProfessionalpresentingtoasmallgroupduringacollaborativemeetinginamodernofficesettingAdobeStock18609321621https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/Header%20Image.pngOuremployeesstandingtogetheratacompanysocialeventrepresentingteamconnectionandworkplacecultureHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/6.pngAdamAronsonHeadshotVPProductatAGI6https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Careers/Sammy.pngSammySteimanheadshotDirectorRevenueManagementatAdvantageGroupSammyhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/3.pngMattNitzbergHeadshotChiefClientOfficeratAGI3https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/People/4.pngHeatherMurrayHeadshotVPFinanceatAGI42026-04-12https://www.advantagegroup.com/resources/four-steps-to-driving-success-in-your-customer-relationshipshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/How%20to%20Action%20Your%20Advantage%20Report%20Customer%20Feedback%20_%204%20Steps%20to%20Success.mp4/medium.jpgHow to Action Your Advantage Report Customer Feedback _ 4 Steps to SuccessHow to Action Your Advantage Report Customer Feedback _ 4 Steps to Successhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/How%20to%20Action%20Your%20Advantage%20Report%20Customer%20Feedback%20_%204%20Steps%20to%20Success.mp4554nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/you-x-ventures-Ti7LQ0r-zy4-unsplash-1024x710-1.jpgyouxventuresTi7LQ0rzy4unsplash1024x7101youxventuresTi7LQ0rzy4unsplash1024x7101https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Team-Planning-Workshop.jpgTeamPlanningWorkshopTeamPlanningWorkshophttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-03-30https://www.advantagegroup.com/retailershttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/200%20x%20200%20px%20Logos/Woolworths.svgWoolworthsWoolworthshttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/200%20x%20200%20px%20Logos/Aldi.svgAldiAldihttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Header%20Image.pngStorestaffreviewingorderdetailsonatablettosupportretailoperationsandinventorymanagementHeaderImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_05.svgCheckmarkinsideasquareiconrepresentingconfidentdatadrivendecisionmakingBenefitsIcon05https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_04.svgPricetagiconwithdollarsymbolrepresentinglowercostsandsavingsBenefitsIcon04https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_02.svgDeliverytruckiconrepresentingresilientandreliablesupplychainoperationsBenefitsIcon02https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/200%20x%20200%20px%20Logos/Groupe%20Casino.svgGroupeCasinoGroupeCasinohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_01.svgRocketiconrepresentinggreaterbusinessagilityandfasterresponsetochangeBenefitsIcon01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Image_01.pngBusinessteamcollaboratingataconferencetablewithlaptopsduringastrategicplanningmeetingImage01https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_06.svgPlantsprouticonrepresentingcollaborationonESGandsustainabilityinitiativesBenefitsIcon06https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/Benefits_Icon_03.svgHandsholdingdollarsymbolsiconrepresentingincreasedsupplierinvestmentBenefitsIcon03https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Website%20Assets/Retailers%20Page/200%20x%20200%20px%20Logos/Albertsons.svgAlbertsonsAlbertsons2026-04-12https://www.advantagegroup.com/contact-ushttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-04-13https://www.advantagegroup.com/resources/continuous-insight-b2b-engagementhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Continuous%20Insight_&nbsp%3B%20Perspectives%20on%20the%20Evolution%20of%20B2B%20Engagement-1.mp4/medium.jpgContinuous Insight_  Perspectives on the Evolution of B2B Engagement-1Continuous Insight_  Perspectives on the Evolution of B2B Engagement-1https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Continuous%20Insight_&nbsp%3B%20Perspectives%20on%20the%20Evolution%20of%20B2B%20Engagement-1.mp4268nonohttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Banner-Image-2000-x-600.pngBannerImage2000x600BannerImage2000x600https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB2https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB112026-03-20https://www.advantagegroup.com/resources/elevating-research-and-insight-excellence-2026https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Redefining-the-Standard-of-Insight-01-scaled.pngRedefiningtheStandardofInsight01scaledRedefiningtheStandardofInsight01scaledhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Resources/compressedImage.jpegCorporatesilhouetteswithfloatinganalyticselementssymbolizingglobalB2BinsightscompressedImagehttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/AGI-US-The-Steps-Icon-Colour.pngAGIUSTheStepsIconColourAGIUSTheStepsIconColourhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Imported_Blog_Media/Insight-Delivery-Updated-Lookahead-to-2026.jpgInsightDeliveryUpdatedLookaheadto2026InsightDeliveryUpdatedLookaheadto2026https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-03-31https://www.advantagegroup.com/multi-year-accessibility-planhttps://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%201%20(1).svgAdvantageLogoFullColourRGB11AdvantageLogoFullColourRGB11https://145853704.fs1.hubspotusercontent-eu1.net/hubfs/145853704/Advantage_Logo_Full%20Colour_RGB%202.svgAdvantageLogoFullColourRGB2AdvantageLogoFullColourRGB22026-04-08