Understanding how well you are performing requires an objective viewpoint. Examine how you are perceived by your trading partners. Our data provides a unique opportunity to identify your strengths and potential and to gain a third-party view on where you should focus your efforts to improve.
Build your category assortment based on known consumer needs and drive demand for products through effective customer/consumer-focused marketing programs.
Make sure programs are executed in a timely and accurate manner in all retail stores.
Work collaboratively with your suppliers to achieve logistics supply chain efficiencies and understand areas for improvement.
Get straightforward feedback from suppliers without revision or reinterpretation.
You and your suppliers rate each other’s performance across a number of important business practices.
We follow up with phone interviews to gain deeper insights and a better understanding of the results.
We analyze and integrate the feedback, and present it back to you at both national, departmental, and category level.
“Advantage Report™, for us, is the opportunity to give and get feedback that then helps us understand how we can improve our business, and gives feedback to suppliers on how they can improve their business; all with the opportunity of how we drive faster growth together by doing better things together for us and for customers.”