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Insights

Partnership Matters in Times of Crisis
Insights How Irish Suppliers Can Prioritize Customer Engagement in 2024
Andrew Johnston, Country Manager for Ireland, uses 2023 Advantage Report Voice of the Customer data, and insights from 2024 fieldwork to help suppliers align with their customers and improve engagement. Ireland’s 2023 program ran between April and June and received a 77% response rate, with 28,664 ratings and 1,944 comments.

December 21, 2023

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Case Studies

Partnership Matters in Times of Crisis
Case Studies Advantage Helps Iconic Retailer M&S Improve Engagement With International Franchise Partners
In order to continue to grow in international markets in a controlled, consistent and sustainable way, M&S recognized the need to gather ongoing feedback from their franchise partners in an independent and objective way.

October 14, 2023

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