Rob Gehring, Global Chief Sales Officer of the Hershey Company, notes that consumer preferences and purchases behavior are constantly changing. He uses the Advantage Report™ to gather candid feedback and to elevate the dialogue from tactical to strategic. Strategic initiatives – stemming from Advantage data – drive game-changing growth and commercial results.
James Mounter, Head of Global Capabilities at Johnson & Johnson, discusses how the Advantage Report™ provided a clear and consistent diagnostic of hot spots in business performance by functional area. There is a direct correlation between Advantage scores and business results. James states, “It became a diagnostic of how the business would perform.”
Jamie Walker, Product Director of Central Europe for Tesco, talks about the importance of collaboration for growth and how Advantage Report™ provides the vehicle for retailers and suppliers to succeed in doing a better business for themselves and for the end consumer.
Stephan van Kuik, Vice President Sales & Business Development Director from Danone Dairy UK, Ireland, Benelux, discusses the importance of cooperation between retailers and suppliers. He cites that the Advantage Report™ serves as a platform for feedback that opens and unlocks a broader dialogue across business functions.
Ed van de Weerd, Commercial Director of Jumbo Supermarkets Netherlands, states, “Collaborative relationships are crucial,” as a former supplier turned retailer he has a unique perspective. He believes that the Advantage Report™ is a tool to start a dialogue that together builds businesses.
Michael Hayes, SVP Sales & Strategy of Georgia-Pacific, talks about the Advantage Report™ as a benchmark for performance and as a tool for retailer engagement and a third-party perspective that softens the impact of delivering feedback internally.
Steven Skinner, Senior Vice President, Products and Resources Practice Leader from Cognizant Business Consulting, says, “Data always exposes the truth.” He believes that the Advantage Report™ data drives better decision making and is critical to the ongoing vibrancy of our marketplace.
Bob Richardson, Director of Sales, Customer & Industry Development of Clorox, talks about the Advantage Group’s solid industry reputation for best-in-class measures, KPIs and transparency.
Jim Flannery, Senior Executive Vice President of Operations & Industry Collaboration, Grocery Manufacturers Association (GMA), discusses how the Advantage Report™ helps identify industry-wide and trading partner processes that are underutilized or not leveraged effectively to move the business ahead. Advantage Report can help everyone raise their game through a common approach to measuring business performance.
Kurt Laufer, SVP of National Sales & Chief Customer Officer of Dean Foods, speaks about the importance of the Advantage Report™ to provide an unbiased view of manufacturer performance during changing industry dynamics.
Dave Iacobelli, Vice President of Sales at Clorox Canada, states, “Advantage Report™ is a great tool to scorecard performance at a customer level.” It helps validate and set goals as well as strategize and prioritize. Advantage Report has helped Clorox Canada become more solution-oriented and in turn achieve phenomenal business results.