PREPARED FOR Heineken
2026 GLOBAL PERFORMANCE PROGRESS REPORT

Heineken is focused on accelerating long-term growth through innovation, technology and evolving consumer occasions, making Product Innovation an important capability to track and improve.

Based on the markets where Heineken currently has visibility into Product innovation, you rank top-tier in 75% of those markets. Innovative suppliers are often better positioned to shape future growth, accelerate category development, and deliver differentiated value through a consistent focus on innovation.
Did you know? Suppliers who rank top-tier in Overall Performance grow 27% faster than lower-ranking suppliers, and strong Product innovation performance is one characteristic often seen among top performers.
View Your Progress Report
26 MARKETS TRACKED
Sponsored Markets
16
Sponsored markets
10
Overall Performance Top-Tier Positions
1
Overall Performance Bottom-Tier Positions
Locked Markets
10
Locked markets
7
Locked CORE Reports
18
Locked Report Opportunities
02 — THE MAP

Your 2026 Global Performance Progress Report

Across the markets where Advantage Report™ already tracks Heineken, here's how customers rate you today within the syndicated core, overall, and on the competency of Product innovation. Select any market to see what's measured, and what's still available to unlock.

Belgium Sponsored Top-Tier
Core (Custom)
Overall Rank
#2 of 18
Product innovation Score
+8
Sponsored Reports
CoreCore (Custom)
Locked Reports
All AccountsBeerWines & Spirits +4 more
Brazil Sponsored Mid-Tier
Core (Custom)
Overall Rank
#6 of 14
Product innovation Score
+65
Sponsored Reports
Core (Custom)
Locked Reports
CoreAlcoholic Beverages IIBeverages
China Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Alcoholic Beverages
Colombia Locked
Core
Overall Rank
#— of 26
Product innovation Score
Available with CORE
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreAlcoholic BeveragesAlcoholic Beverages (Convenience) - OXXO
Czech Republic Sponsored Bottom-Tier
Core
Overall Rank
#16 of 20
Product innovation Score
+34
Sponsored Reports
Core
Locked Reports
AlcoholBeverages
France Sponsored Top-Tier
Core (Custom)
Overall Rank
#3 of 16
Product innovation Score
+26
Sponsored Reports
Core (Custom)
Locked Reports
CoreBeersWines & Spirits +1 more
Germany Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Beers
Greece Locked
Core
Overall Rank
#— of 20
Product innovation Score
Available with CORE
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreAlcohol
Hungary Locked
Core
Overall Rank
#— of 18
Product innovation Score
Available with CORE
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreAlcoholBeverages
Ireland Sponsored Top-Tier
Core (Custom)
Overall Rank
#1 of 27
Product innovation Score
+73
Sponsored Reports
Core (Custom)
Locked Reports
CoreBWS
Italy Sponsored
Core
Overall Rank
#— of 20
Product innovation Score
Available with CORE
Sponsored Reports
Heineken - Beverages (Grocery) - Custom (Custom)
Locked Reports
CoreAlcoholic Beverages
Malaysia Locked
Core
Overall Rank
#— of 31
Product innovation Score
Available with CORE
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBeverages
Mexico Sponsored
Overall Performance detail is not shown for this market.
Sponsored Reports
Heineken Core - Custom Benchmark (Custom)
Locked Reports
CoreAlcoholic Beverages
Netherlands Sponsored Top-Tier
Core (Custom)
Overall Rank
#2 of 17
Product innovation Score
+25
Sponsored Reports
Core (Custom)
Locked Reports
CoreBeerWines & Spirits +2 more
New Zealand Sponsored
Core
Overall Rank
#— of 26
Product innovation Score
Available with CORE
Sponsored Reports
Beverages - Alcoholic and Non-Alcoholic
Locked Reports
Core
Peru Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Alcoholic & Non-Alcoholic BeveragesAlcoholic Beverages
Poland Sponsored Mid-Tier
Core (Custom)
Overall Rank
#6 of 15
Product innovation Score
+8
Sponsored Reports
Core (Custom)
Locked Reports
Beer/Wine/Spirits
Portugal Sponsored Top-Tier
Core
Overall Rank
#3 of 23
Product innovation Score
+56
Sponsored Reports
Core
Locked Reports
WinesSpirits & Mixers
Puerto Rico Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Alcoholic Beverages
Romania Sponsored Top-Tier
Core (Custom)
Overall Rank
#4 of 19
Product innovation Score
+51
Sponsored Reports
Core (Custom)
Locked Reports
CoreAlcoholBeverages
Singapore Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Beverages
Slovakia Sponsored Top-Tier
Core
Overall Rank
#1 of 20
Product innovation Score
+77
Sponsored Reports
Core
Locked Reports
AlcoholBeverages
South Africa Sponsored Top-Tier
Core
Overall Rank
#1 of 18
Product innovation Score
+45
Sponsored Reports
Core
Locked Reports
No additional reports currently available
Spain Sponsored Top-Tier
Core (Custom)
Overall Rank
#3 of 20
Product innovation Score
+51
Sponsored Reports
CoreCore (Custom)
Locked Reports
Soft Drinks & Juices & WatersSoft DrinksJuices +1 more
United Kingdom Sponsored Top-Tier
Core (Custom)
Overall Rank
#1 of 19
Product innovation Score
+57
Sponsored Reports
CoreCore (Custom)
Locked Reports
BWSBeer/Cider
Vietnam Locked
Core
Overall Rank
#— of 31
Product innovation Score
Available with CORE
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBeverages
Tier
Top-TierLeading performance, setting the benchmark.
Mid-TierPerforming well, with clear headroom to grow.
Bottom-TierBelow benchmark: the biggest upside to capture.
No tier shownYou sponsor this market. Open it to see what's measured.
Status
LockedData collected, not yet unlocked.
03 — WHY THIS MATTERS

One global relationship.
One global reputation.

The gaps in your data are gaps in your leverage, and we can help you close them, market by market, until your progress report is whole.
26Markets tracked globally
16Where you already sponsor
10Waiting to be unlocked
04 — NEXT STEP

Let's dive into your global performance progress report, together.

Gordon Morrin
Director, Global Client Development
gmorrin@advantagegroup.com
Email Gordon

DISCLAIMER: Performance data presented is representative of Advantage Report syndicated data available as of August 22, 2026.