PREPARED FOR General Mills
2026 GLOBAL PERFORMANCE PROGRESS REPORT

General Mills is focused on driving growth through consumer-centric innovation under its Accelerate strategy, making Product Innovation an important capability to track and improve.

Based on the markets where General Mills currently has visibility into Product innovation, you rank top-tier in 33% of those markets. Innovative suppliers are often better positioned to shape future growth, accelerate category development, and deliver differentiated value through a consistent focus on innovation.
Did you know? Suppliers who rank top-tier in Overall Performance grow 27% faster than lower-ranking suppliers, and strong Product innovation performance is one characteristic often seen among top performers.
View Your Progress Report
15 MARKETS TRACKED
Sponsored Markets
5
Sponsored markets
1
Overall Performance Top-Tier Positions
0
Overall Performance Bottom-Tier Positions
Locked Markets
10
Locked markets
7
Locked CORE Reports
28
Locked Report Opportunities
02 — THE MAP

Your 2026 Global Performance Progress Report

Across the markets where Advantage Report™ already tracks General Mills, here's how customers rate you today within the syndicated core, overall, and on the competency of Product innovation. Select any market to see what's measured, and what's still available to unlock.

Australia Sponsored Mid-Tier
Core
Overall Rank
#17 of 26
Product innovation Score
+5
Sponsored Reports
Chilled DeliConfectionerySnacks & Biscuits +7 more
Locked Reports
CoreTobacco
Belgium Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Grocery (Petcare)
Brazil Locked Top-Tier
Core
Overall Rank
#12 of 36
Product innovation Score
+47
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreCoffeeConfectionary +8 more
Canada Sponsored Mid-Tier
Core
Overall Rank
#17 of 29
Sponsored Reports
Core
Locked Reports
Pet Food
Central America Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
FoodsSnacks and Confectionery
China Locked Mid-Tier
Core
Overall Rank
#10 of 21
Product innovation Score
+8
Sponsored Reports
No reports currently sponsored
Locked Reports
Core
France Sponsored Mid-Tier
Core
Overall Rank
#16 of 26
Product innovation Score
-12
Sponsored Reports
FrozenSavoury GroceryGeneral Mills - Sweet Grocery (Grocery) - Custom Benchmark (Custom)
Locked Reports
CoreSweet and Savoury Grocery
Greece Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Ambient GroceryFrozen
Ireland Locked Bottom-Tier
Core
Overall Rank
#23 of 27
Product innovation Score
+26
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreAmbient GroceryFrozen Food +1 more
Portugal Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Ice Cream & Frozen Food
Singapore Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Chilled & Frozen
Slovakia Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Frozen Food
Spain Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Dry Grocery & Baby FoodFrozen & Ice CreamFrozen Food & Ice Cream +1 more
United Kingdom Sponsored Mid-Tier
Core
Overall Rank
#13 of 22
Product innovation Score
+13
Sponsored Reports
Ambient GroceryBiscuits/Cereal Bars/Healthy SnacksFrozen Food +3 more
Locked Reports
CoreCore TobaccoTobacco Core
USA Sponsored Top-Tier
Core
Overall Rank
#2 of 43
Product innovation Score
+56
Sponsored Reports
Blue Buffalo - Pet Care - Major Channels - Custom Benchmark (Custom)
Locked Reports
CoreCereals/Oatmeal/Bars - All ChannelsSalty Snacks - Major Channels +3 more
Tier
Top-TierLeading performance, setting the benchmark.
Mid-TierPerforming well, with clear headroom to grow.
Bottom-TierBelow benchmark: the biggest upside to capture.
No tier shownOverall Performance detail is not shown for this market.
Status
LockedData collected, not yet unlocked.
03 — WHY THIS MATTERS

One global relationship.
One global reputation.

The gaps in your data are gaps in your leverage, and we can help you close them, market by market, until your progress report is whole.
15Markets tracked globally
5Where you already sponsor
10Waiting to be unlocked
04 — NEXT STEP

Let's dive into your global performance progress report, together.

Anthony Guadagnolo
Chief Growth Officer
aguadagnolo@advantagegroup.com
Email Anthony

DISCLAIMER: Performance data presented is representative of Advantage Report syndicated data available as of August 22, 2026.