PREPARED FOR Beiersdorf
2026 GLOBAL PERFORMANCE PROGRESS REPORT

Beiersdorf is focused on strengthening its skincare leadership through rebalancing NIVEA, accelerating Derma growth and improving Luxury performance, making Category Growth an important capability to track and improve.

Based on the markets where Beiersdorf currently has visibility into Category growth, you rank top-tier in 33% of those markets. Category growth-focused suppliers are often better positioned to influence category direction, capitalize on emerging trends, and unlock new opportunities for growth and market share.
Did you know? Suppliers who rank top-tier in Overall Performance grow 27% faster than lower-ranking suppliers, and strong Category growth performance is one characteristic often seen among top performers.
View Your Progress Report
38 MARKETS TRACKED
Sponsored Markets
11
Sponsored markets
6
Overall Performance Top-Tier Positions
2
Overall Performance Bottom-Tier Positions
Locked Markets
27
Locked markets
32
Locked CORE Reports
72
Locked Report Opportunities
02 — THE MAP

Your 2026 Global Performance Progress Report

Across the markets where Advantage Report™ already tracks Beiersdorf, here's how customers rate you today within the syndicated core, overall, and on the competency of Category growth. Select any market to see what's measured, and what's still available to unlock.

Argentina Locked Mid-Tier
Core
Overall Rank
#10 of 24
Category growth Score
+47
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal CarePersonal Care - Extended Benchmark
Australia Sponsored Top-Tier
Core
Overall Rank
#2 of 29
Sponsored Reports
Personal Care and Baby
Locked Reports
Core
Belgium Locked Bottom-Tier
Core
Overall Rank
#18 of 18
Category growth Score
+4
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreFirst Aid & OTCFirst Aid +4 more
Brazil Locked Bottom-Tier
Core
Overall Rank
#17 of 23
Category growth Score
+46
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreCore Split IVHealth & Beauty
Canada Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Health & Beauty
Central America Locked Mid-Tier
Core
Overall Rank
#18 of 27
Category growth Score
+15
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreOTC (Over The Counter Medicine)Personal/Beauty Care
Chile Locked Mid-Tier
Core
Overall Rank
#16 of 28
Category growth Score
+39
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal CarePersonal/Beauty Care
China Locked Mid-Tier
Core
Overall Rank
#14 of 21
Category growth Score
+29
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBeauty & WellbeingPersonal Care
Colombia Locked Top-Tier
Core
Overall Rank
#8 of 26
Category growth Score
+55
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreHealth & Beauty
Czech Republic Locked Mid-Tier
Core
Overall Rank
#12 of 20
Category growth Score
+38
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBaby ProductsPersonal Care & HBA
France Sponsored Bottom-Tier
Core
Overall Rank
#23 of 26
Category growth Score
+9
Sponsored Reports
Personal Care
Locked Reports
CoreHPC
Germany Sponsored Mid-Tier
Core
Overall Rank
#11 of 25
Category growth Score
+13
Sponsored Reports
GroomingHair CarePersonal Care +1 more
Locked Reports
CoreHome & Personal Care
Global Travel Retail Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Perfume & Cosmetics
Greece Locked Top-Tier
Core
Overall Rank
#2 of 20
Category growth Score
+30
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care & Beauty
Hungary Locked Top-Tier
Core
Overall Rank
#5 of 18
Category growth Score
+58
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBaby ProductsPersonal Care/Health & Beauty
India Locked Mid-Tier
Core
Overall Rank
#17 of 35
Category growth Score
+40
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBeauty & WellnessPersonal Care
Indonesia Locked Top-Tier
Core
Overall Rank
#7 of 30
Category growth Score
+51
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care
Ireland Sponsored
Overall Performance detail is not shown for this market.
Sponsored Reports
Personal Care
Locked Reports
No additional reports currently available
Italy Sponsored Top-Tier
Core
Overall Rank
#3 of 20
Category growth Score
+45
Sponsored Reports
Personal & Beauty Care
Locked Reports
CoreBeauty & Personal Care
Japan Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Personal Care
Malaysia Locked Top-Tier
Core
Overall Rank
#7 of 31
Category growth Score
+18
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreOTC & HealthPersonal Care
Mexico Locked Top-Tier
Core
Overall Rank
#2 of 30
Category growth Score
+65
Sponsored Reports
No reports currently sponsored
Locked Reports
Core
Netherlands Sponsored Bottom-Tier
Core
Overall Rank
#12 of 17
Category growth Score
+6
Sponsored Reports
Personal Care
Locked Reports
CoreHPCHPC/Baby
New Zealand Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Health & Beauty
Peru Locked Bottom-Tier
Core
Overall Rank
#22 of 25
Category growth Score
+12
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care
Poland Locked Mid-Tier
Core
Overall Rank
#8 of 19
Category growth Score
+28
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care
Portugal Locked Mid-Tier
Core
Overall Rank
#11 of 23
Category growth Score
+46
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBazar & General MerchandiseParapharmacy - OTC +2 more
Romania Sponsored Mid-Tier
Core
Overall Rank
#11 of 17
Category growth Score
+40
Sponsored Reports
Personal Care & HBA
Locked Reports
CoreBaby Products
Singapore Locked Bottom-Tier
Core
Overall Rank
#22 of 22
Category growth Score
-75
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreOTC & HealthPersonal Care
Slovakia Locked Bottom-Tier
Core
Overall Rank
#19 of 20
Category growth Score
+23
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBaby ProductsPersonal Care & HBA
South Africa Locked Top-Tier
Core
Overall Rank
#1 of 25
Category growth Score
+36
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreBeautyHome & Personal Care +1 more
Spain Sponsored Top-Tier
Core
Overall Rank
#4 of 23
Category growth Score
+52
Sponsored Reports
Home & Personal Care
Locked Reports
CoreLuxuryParapharmacy +1 more
Thailand Sponsored Top-Tier
Core
Overall Rank
#9 of 34
Category growth Score
+29
Sponsored Reports
Core
Locked Reports
OTC & HealthPersonal Care
Türkiye Locked Top-Tier
Core
Overall Rank
#6 of 23
Category growth Score
+68
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care
Ukraine Locked Bottom-Tier
Core
Overall Rank
#20 of 20
Category growth Score
-51
Sponsored Reports
No reports currently sponsored
Locked Reports
CorePersonal Care & HABA
United Kingdom Sponsored Top-Tier
Core
Overall Rank
#4 of 22
Category growth Score
+39
Sponsored Reports
Personal Care/BeautyPersonal/Baby Care
Locked Reports
CoreCore TobaccoOTC/Personal Care +1 more
USA Locked Top-Tier
Core
Overall Rank
#6 of 21
Category growth Score
+47
Sponsored Reports
No reports currently sponsored
Locked Reports
CoreTotal Beauty - Major Channels + DrugTotal OTC - Major Channels + Drug +1 more
Vietnam Sponsored Top-Tier
Core
Overall Rank
#3 of 31
Category growth Score
+32
Sponsored Reports
OTC & Health
Locked Reports
CorePersonal Care
Tier
Top-TierLeading performance, setting the benchmark.
Mid-TierPerforming well, with clear headroom to grow.
Bottom-TierBelow benchmark: the biggest upside to capture.
No tier shownOverall Performance detail is not shown for this market.
Status
LockedData collected, not yet unlocked.
03 — WHY THIS MATTERS

One global relationship.
One global reputation.

The gaps in your data are gaps in your leverage, and we can help you close them, market by market, until your progress report is whole.
38Markets tracked globally
11Where you already sponsor
27Waiting to be unlocked
04 — NEXT STEP

Let's dive into your global performance progress report, together.

Gordon Morrin
Director, Global Client Development
gmorrin@advantagegroup.com
Email Gordon

DISCLAIMER: Performance data presented is representative of Advantage Report syndicated data available as of August 22, 2026.