PREPARED FOR Diageo
2026 GLOBAL PERFORMANCE PROGRESS REPORT

Diageo is focused on serving more consumers across a wider range of occasions by activating its broader portfolio, making Range/Assortment an important capability to track and improve.

Based on the markets where Diageo currently has visibility into Range/assortment, you rank top-tier in 21% of those markets. Suppliers with strong Range / Assortment are often better positioned to meet diverse shopper needs, strengthen category performance, and create competitive advantage through portfolio strength.
Did you know? Suppliers who rank top-tier in Overall Performance grow 27% faster than lower-ranking suppliers, and strong Range/assortment performance is one characteristic often seen among top performers.
View Your Progress Report
27 MARKETS TRACKED
Sponsored Markets
24
Sponsored markets
7
Overall Performance Top-Tier Positions
11
Overall Performance Bottom-Tier Positions
Locked Markets
3
Locked markets
0
Locked CORE Reports
3
Locked Report Opportunities
02 — THE MAP

Your 2026 Global Performance Progress Report

Across the markets where Advantage Report™ already tracks Diageo, here's how customers rate you today within the syndicated core, overall, and on the competency of Range/assortment. Select any market to see what's measured, and what's still available to unlock.

Australia Sponsored Top-Tier
Core
Overall Rank
#3 of 39
Range/assortment Score
+36
Sponsored Reports
Core
Locked Reports
Spirits/RTDs
Belgium Sponsored Mid-Tier
Core (Custom)
Overall Rank
#11 of 18
Range/assortment Score
-5
Sponsored Reports
CoreCore (Custom)Beer +1 more
Locked Reports
No additional reports currently available
Brazil Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#30 of 33
Range/assortment Score
+26
Sponsored Reports
CoreCore (Custom)Beverages
Locked Reports
Alcoholic Beverages II
Central America Sponsored Bottom-Tier
Core
Overall Rank
#23 of 27
Range/assortment Score
+6
Sponsored Reports
CoreAlcoholic Drinks
Locked Reports
Beverages (Non Alcoholic and Alcoholic)
Chile Sponsored Bottom-Tier
Core
Overall Rank
#20 of 28
Range/assortment Score
+23
Sponsored Reports
CoreAlcoholic Beverages Category
Locked Reports
Alcoholic & Non-Alcoholic Beverages
China Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Alcoholic Beverages
Colombia Sponsored Mid-Tier
Core
Overall Rank
#13 of 26
Range/assortment Score
+63
Sponsored Reports
CoreAlcoholic Beverages
Locked Reports
Alcoholic Beverages (Convenience) - OXXO
France Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#25 of 27
Range/assortment Score
+22
Sponsored Reports
Core (Custom)BeersWines & Spirits
Locked Reports
Spirits
Germany Sponsored Mid-Tier
Core
Overall Rank
#12 of 25
Range/assortment Score
+8
Sponsored Reports
CoreAlcoholic Beverages
Locked Reports
Wines & Spirits
Global Travel Retail Sponsored Top-Tier
Core
Overall Rank
#2 of 24
Range/assortment Score
+50
Sponsored Reports
CoreSpirits & Wines
Locked Reports
No additional reports currently available
Greece Sponsored Bottom-Tier
Core
Overall Rank
#14 of 20
Range/assortment Score
+40
Sponsored Reports
CoreAlcohol
Locked Reports
No additional reports currently available
Ireland Sponsored Top-Tier
Core
Overall Rank
#7 of 28
Range/assortment Score
+52
Sponsored Reports
CoreBWS
Locked Reports
No additional reports currently available
Italy Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#18 of 21
Range/assortment Score
+10
Sponsored Reports
Core (Custom)Alcoholic Beverages
Locked Reports
Beverages
Mexico Sponsored Top-Tier
Core
Overall Rank
#1 of 30
Range/assortment Score
+76
Sponsored Reports
CoreAlcoholic Beverages
Locked Reports
No additional reports currently available
Netherlands Sponsored Top-Tier
Core (Custom)
Overall Rank
#3 of 18
Range/assortment Score
+17
Sponsored Reports
Core (Custom)BeerWines & Spirits
Locked Reports
Alcoholic Drinks
Peru Sponsored Mid-Tier
Core
Overall Rank
#10 of 25
Range/assortment Score
+17
Sponsored Reports
CoreAlcoholic Beverages
Locked Reports
Alcoholic & Non-Alcoholic Beverages
Philippines Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Beverages
Poland Sponsored Bottom-Tier
Core
Overall Rank
#16 of 19
Range/assortment Score
+21
Sponsored Reports
CoreBeer/Wine/Spirits
Locked Reports
Spirits
Portugal Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#17 of 21
Range/assortment Score
+27
Sponsored Reports
Core (Custom)WinesSpirits & Mixers
Locked Reports
Core
Puerto Rico Sponsored Top-Tier
Core
Overall Rank
#5 of 26
Range/assortment Score
+67
Sponsored Reports
CoreAlcoholic Beverages
Locked Reports
No additional reports currently available
South Africa Sponsored Bottom-Tier
Core
Overall Rank
#14 of 18
Range/assortment Score
+32
Sponsored Reports
Core
Locked Reports
No additional reports currently available
Spain Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#19 of 20
Range/assortment Score
+10
Sponsored Reports
Core (Custom)Diageo - Wines & Spirits - Custom Benchmark (Custom)
Locked Reports
No additional reports currently available
Thailand Sponsored Top-Tier
Core (Custom)
Overall Rank
#9 of 33
Range/assortment Score
+59
Sponsored Reports
Core (Custom)BeveragesCustom Alcoholic Beverages (Custom)
Locked Reports
No additional reports currently available
Turkey Sponsored Mid-Tier
Core (Custom)
Overall Rank
#16 of 24
Range/assortment Score
+31
Sponsored Reports
Core (Custom)Alcoholic Beverages
Locked Reports
No additional reports currently available
United Kingdom Sponsored Bottom-Tier
Core (Custom)
Overall Rank
#19 of 19
Range/assortment Score
+44
Sponsored Reports
CoreCore (Custom)BWS +2 more
Locked Reports
No additional reports currently available
USA Sponsored Mid-Tier
Core (Custom)
Overall Rank
#19 of 44
Range/assortment Score
+27
Sponsored Reports
Core (Custom)Beer/Wine/Spirits - All Channels - Custom Benchmark (Custom)
Locked Reports
No additional reports currently available
Vietnam Locked
Overall Performance detail is not shown for this market.
Sponsored Reports
No reports currently sponsored
Locked Reports
Beverages
Tier
Top-TierLeading performance, setting the benchmark.
Mid-TierPerforming well, with clear headroom to grow.
Bottom-TierBelow benchmark: the biggest upside to capture.
No tier shownYou sponsor this market. Open it to see what's measured.
Status
LockedData collected, not yet unlocked.
03 — WHY THIS MATTERS

One global relationship.
One global reputation.

The gaps in your data are gaps in your leverage, and we can help you close them, market by market, until your progress report is whole.
27Markets tracked globally
24Where you already sponsor
3Waiting to be unlocked
04 — NEXT STEP

Let's dive into your global performance progress report, together.

Simon Knapp
Director, Global Client Development, Europe
sknapp@advantagegroup.com
Email Simon

DISCLAIMER: Performance data presented is representative of Advantage Report syndicated data available as of August 22, 2026.