South Africa’s top-performing retailers and suppliers were announced in the Advantage Report 2021 South Africa program. These results are based on feedback from more than 1,000 individuals, with suppliers rating retailers and retailers rating suppliers on their performance across several metrics, including:
- Strategic Alignment/Business Relationship
- Personnel
- Category/Business Development
- Retailer/Wholesaler Execution
- Consumer Marketing
- Trade and Shopper Marketing
- Supply Chain
- Customer Service
- eCommerce/Webshop Execution
Respondents were targeted across the South African FMCG landscape and included local consumer goods manufacturers, retailers, wholesalers and distributors. Where relevant, program participants also invited executives, senior leadership, category/marketing development, logistics and e-commerce personnel to provide feedback on key trade partners.
Based on these responses, Advantage Group is proud to publicly announce the top performing retailers and suppliers of 2021 according to their partners.
Who Are the Top Performing Companies by Program?
Grocery Program Top Five Overall Suppliers
Grocery Program Top Three Overall Retailers
Grocery Program Top Five “Integrated eCommerce” Suppliers
Grocery Program Top Five eCommerce Retailers
Liquor (BW&S) Program Top Five Overall Suppliers
Liquor (BW&S) Program Top Five Overall Retailers
Liquor Program Top Five “Integrated ECommerce” Suppliers
Liquor Program Top Five eCommerce Retailers
Which companies will receive acknowledgement in the South African Advantage Awards Program?
Supplier Awards: Top Performing Companies in Grocery
- Coca-Cola #1 Supplier, Top 26 FMCG, Voice of the Retailer
- Kimberly Clark #1 Supplier, Personal Care/Over-the-Counter, Voice of the Retailer
- Mondelez #1 Supplier, Snacks, Voice of the Retailer
- Unilever #1 Supplier, Homecare, Voice of the Retailer
- RCL Food Best in Class, Logistics and Supply Chain Management, Voice of the Retailer
- PepsiCo Simba Most Trusted Supplier, Top 26 FMCG, Voice of the Retailer
Supplier Awards: Top Performing Companies in Liquor
- Pernod Ricard #1 Supplier 2021, Voice of the Retailer
- Heineken Most Trusted Supplier, Voice of the Retailer
- Heineken Most Effective in Management of Crises, Voice of the Retailer
Retailer Awards: Top Performing Companies in Grocery
- Spar #1 Retailer Overall, Voice of the Supplier
- Spar #1 Retailer, Non-Alcoholic Beverages Category, Voice of the Supplier
- Woolworths #1 Retailer, Staple Foods, Voice of Supplier
- Checkers #1 eCommerce Retailer, Voice of the Supplier
Retailer Awards: Top Performing Companies in Liquor
- Makro #1 Trade Partner, Voice of the Supplier
- Ultra Liquors #1 Retailer, Voice of the Supplier
- Norman Good Fellows #1 eCommerce Retailer, Voice of the Supplier
Congratulations to all 2021 Advantage South Africa Award winners!
Navigating the evolving retailer-supplier landscape in South Africa requires objectivity, data and analysis. Trust in Advantage Report to guide you through the complexities of strengthening business partner engagement today. Connect with an Advantage Advisor in South Africa.
