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Celebrating Excellence in Retailer-Supplier Partnerships
The Advantage Awards recognize the retailers and suppliers that set the standard for partnership performance.
How Advantage Awards Recipients are Selected
Advantage Awards are based on structured feedback captured through Advantage Report, our benchmarking program measuring retailer-supplier relationship performance.
Retailers and suppliers evaluate their trading partners across key commercial capabilities such as collaboration, supply chain execution, communication, and strategic alignment.
Organizations achieving the highest scores in each market are recognized as Advantage Award recipients.
“This isn’t just an award—it’s a direct reflection of how business partners view your performance and reputation. It’s a powerful endorsement from the people you do business with every day. We’re proud to honour companies that are raising the bar through stronger relationships and measurable impact.”
Peter HarrisCEO, Advantage Group International
What Sets Award Winners Apart
Advantage Awards reflect how your business partners view your performance, reputation, and value. Based on direct feedback from retailers and suppliers, the awards recognize organizations that set the standard for collaboration, strategic partnership, and execution.
How #1 Performance is Measured
Top ranked companies are recognized through Advantage Report, which evaluates partnership performance access the value chain. Only organizations that consistently demonstrate clarity, consistency, and collaboration achieve the #1 position in their market.
Award Winner Resources
Are you an Advantage Award winner? Use these tools and resources as guidance to promote your achievement and share your success at the time of your award announcement.
