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Turn Performance Data into Performance Clarity

LiveLens is a B2B intelligence environment that helps retailers and suppliers understand what matters most in their partnerships so they can act with confidence and precision

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User reviewing LiveLens dashboard on a laptop with performance analytics, metrics, and actionable insights.

Designed to Strengthen Retailer-Supplier Partnerships

LiveLens builds on the trusted Advantage Report benchmark, delivering a more dynamic and intuitive client experience.

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Slider controls icon representing frequency and personalization of insights and data views. Frequency & Personalization
Frequency & Personalization Access more frequent and personalized performance insights.
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Connected hierarchy icon representing a consistent and unified view across teams. Consistent View
Consistent View Create a shared, consistent view of performance across teams.
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Branching arrow icon representing proactive decisions and forward‑looking actions. Proactive Decisions
Proactive Decisions Enable more proactive and informed decision-making.
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Eye icon representing greater clarity and visibility into performance insights. Greater Clarity
Greater Clarity Gain a greater understanding of how to win with partners.
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Linked nodes icon representing unmatched actionability and connected insights. Unmatched Actionability
Unmatched Actionability Turn partnership data into practical insight that helps solve real business challenges.
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Lightning bolt icon representing speed and precision in decision‑making. Speed & Precision
Speed & Precision Execute targeted action plans faster and with greater precision.

Two Ways to Experience LiveLens

LiveLens is designed as an evolving ecosystem where Discover establishes the foundation and Transform builds on it with deeper customization and strategic insight.

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Discover

Understand where you stand in your B2B relationships with confidence. Discover is designed for focused performance monitoring and everyday decision-making, giving teams fast, reliable access to essential KPIs and benchmarks.



Team collaborating around a glass wall covered with notes, representing transformation and strategic planning
Transform

Move beyond understanding performance to shaping how you win. Transform is built for organizations seeking to model scenarios, align cross‑functional planning, and accelerate measurable performance improvement.

See How LiveLens Turns Partnership Feedback into Performance Momentum

Experience a clearer way to understand customer feedback, prioritize opportunities and drive action.
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Two Ways to Experience LiveLens

Suggested Actions

Benefit from our built-in Suggested Actions Repository, which surfaces performance patterns and provides guidance for next steps – helping teams focus on what’s most likely to drive improvement. Suggested Actions highlight which areas of your business relationships are most important to address, not just where performance gaps appear.

Suggested Actions

AI Verbatim Analysis

AI Verbatim Analysis turns rich qualitative feedback into precise, decision-ready insight. Transform raw comments into surfaced insight so teams can understand exactly why performance is trending the way it is. Surface themes, sentiment, and drivers that would otherwise be buried. Benefit from clearer interpretation of “what to fix” and “why it matters” at every level.

AI Verbatim

Analytics Studio

With Analytics Studio, shape your data into the views that matter most to your business. Analytics Studio empowers you to arrange and save the lenses that reflect how you view and analyze your b2b performance. Tailor slices of data to specific roles, regions and business priorities. Reduce dependency on static outputs and help performance insights travel further throughput your organization by making relevance visible.

Analytics Studio

Custom Groups & Weight Sets

Benefit from Custom Groups & Weight Sets in LiveLens to align your Advantage Report results to your real business structure, so insight mirrors how you make decisions. Build unique groupings that reflect divisions, banners, segments or strategic portfolios. Weigh input based on what matters most to you, and not a one-size-fits all model.

Custom Groups & Weights

Best-in-Class Benchmarking

“How do we get to #1?” is a question our Engagement Advisors are often asked. With Best-in-Class Benchmarking, you can benefit from what the top performers are doing well according to your partners. Best-in-Class Benchmarking helps teams understand performance in relation to true peers – grounding interpretation in credible market context.

Best In Class

Scenario Simulation

With Scenario Simulation, model how potential changes in key areas within your business could shift your future performance results. Identify which levers have the greatest influence on movement by exploring “what would happen if…” scenarios before committing resources. Ground your business decisions in modeled reality.

Scneario Simulation

Frequently Asked Questions

 

What is Advantage LiveLens?

LiveLens is a next-generation client delivery environment replacing myAdvantage in 2026. It offers a dynamic, interactive environment for accessing Advantage Reports and Advantage Insights, with faster navigation, richer analysis, and continuously updated experience.
Why was LiveLens developed?

LiveLens was created to address challenges with static, fragmented, and slow data delivery. It provides a clearer view of performance throughout the year, helping teams to see true performance, make faster decisions, and act with greater confidence.
What will change when myAdvantage transitions to LiveLens?

Users will continue to access the same deliverables, but now in a faster, more intuitive, and continuously updated environment. myAdvantage will officially retire after all clients migrated onto the new Advantage LiveLens environment in 2026.
How will historical data be accessed after migration?

All existing reports and historical data will remain accessible within LiveLens after migration. There will be no loss of access to past deliverables.
What’s new or improved in Advantage LiveLens?

LiveLens introduces faster load times, more intuitive navigation, self-serve visualization tools, actionable AI summaries, cleaner visuals, and easier sharing. The platform is designed for faster insight discovery, action planning, and overall usability.
How will Advantage LiveLens help my team make decisions faster?

Advantage LiveLens brings insights together in one place, updates results as soon as they meet quality thresholds and highlights meaningful changes through intuitive visuals and AI-generated summaries. Your teams spend less time gathering information and more time acting on it.
Will AI summaries replace analyst commentary and guidance from my Advantage Advisor?

No, AI summaries are designed to complement analyst insights, not replace them. Organizations will continue to benefit from expert commentary and guidance from their Advantage Advisors alongside AI-generated summaries and suggested actions for a richer understanding of their data.
What safeguards are in place for data reliability?

LiveLens enforces strict sample size rules before releasing new data, ensuring only statistically valid results are published. Validation steps are built into the update process to prevent volatility and maintain the integrity and reliability of insights.
Does Always-On mean data is updated every week?

Not exactly. Always-On means continuous access to insights, but results are updated only after data meets quality thresholds—not on a fixed weekly schedule. This approach balances timeliness with reliability.
Will Advantage LiveLens support multiple languages?

Yes, localization support will continue to be part of the migration to ensure continuity for global teams. Additional language enhancements will follow regional rollout plans.
What training will be provided to users?

Users will be supported through a comprehensive training and onboarding program, designed to make the transition to LiveLens smooth and straightforward. This includes interactive demos, step-by-step walkthroughs, and practical scenarios, and self-service resources. Dedicated support channels remain available for technical assistance.