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Insight Tailored to Your Partnerships

Custom research built on Advantage benchmarking that helps organizations address complex retailer-supplier dynamics, align teams more effectively, and strengthen partnership performance.

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Targeted Insight for Large Supplier Communities

For retailers managing large and diverse supplier communities, Advantage Custom Solutions provide targeted listening that cuts through complexity. Designed collaboratively with you, custom programs reveal where engagement varies, where friction is emerging, and where focused action will have the greatest impact, helping retailers prioritize effort, strengthen alignment, and drive consistent performance at scale.

Actionable Insight for Complex Customer Relationships

For suppliers facing account‑specific friction, uneven performance, or complex stakeholder environments, Advantage Custom Solutions provide clear, actionable insight tied directly to commercial impact. Designed collaboratively with you, custom listening programs identify where relationships are under pressure, where opportunities exist, and what actions will drive measurable improvement.

Internal Insight for Large Organizations

Stronger external partnerships often begin with stronger internal alignment. Internal Advantage Custom Solutions help organizations understand how teams collaborate, align, and execute across functions, creating clearer visibility into the internal dynamics that shape external partnership performance.

Custom Solutions Success Stories

“[Our custom report] allows us to monitor how we’re actually delivering our strategy.”

Johnathan TorrHead of Packaged, Coles

"The greatest benefit with Advantage is to have something concrete. Anonymous feedback gives us a real sense of what our suppliers are trying to tell us."

Capucine JacominChief of Staff to the Group Merchandise Executive Director, Carrefour

"We learned our suppliers wanted more face time and focus with our sales team. Based on that, we created a program that allowed us to achieve that goal."

Melissa ZoccoliVP, Supplier Services and Marketing, UNFI

"[Our custom report] enabled Diplomat to use its resources in more beneficial ways for our customers."

Tal WeingartenChief Strategy Officer, Diplomat Group

Designing Your Custom Solution

Every Advantage Custom Solutions program follows a proven, four‑step process designed to turn focused listening into clear, actionable insight and measurable performance improvement.

Establish What Success Looks Like

We work with your organization to define clear objectives, priority audiences, key topics, timing, and budget. Together, we determine which partners, competitors, or segments to include and select the right combination of quantitative and qualitative approaches to support your performance goals.

Engage the People You Need to Hear From

Our team gathers feedback using the methodologies best suited to your audience and objectives. Through thoughtful outreach and flexible timing, we engage respondents when they are most likely to participate, often achieving response rates above industry norms.

Identify Patterns That Drive Action

Feedback is processed, segmented, and benchmarked against competitors and leading industry standards. Quantitative results and qualitative feedback are analyzed together to uncover strengths, gaps, and emerging patterns that matter most to your business. Year-over-year comparisons also help organizations understand how performance is evolving over time.

Turn Findings into Meaningful Action

You receive a custom insight report, interactive dashboard, and guided working sessions with your Advantage Advisor. Together, we review findings, align on priority areas, and translate insight into focused actions that support measurable improvement and stronger partnership performance. 

Greater Program Flexibility

Advantage Custom Solutions give you greater flexibility to gather more timely insight through focused, strategically designed engagement programs. These programs help teams identify emerging opportunities earlier, respond more proactively to changing business needs, and align insight cycles more closely with planning and decision-making processes.  

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Custom Solutions Benefits

Targeted partnership insight becomes a powerful driver of improvement when it's actionable, strategically aligned, and grounded in the perspectives of the right business partners.

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Uncover Opportunities and Risks

Structured feedback reveals emerging risks, operational friction, and overlooked opportunities that may not be visible internally, helping organizations respond earlier and prioritize action more effectively.

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Align Strategy with Business Reality

More frequent insight helps organizations validate strategic decisions, adapt to changing partner expectations, and ensure initiatives remain relevant and effective.

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Lightning bolt icon representing improved efficiency and increased business profitability. Improve Efficiency and Profitability
Improve Efficiency and Profitability

Partnership insight helps organizations identify operational inefficiencies, streamline operations, reduce waste, and improve profitability across the business.

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Strengthen Growth and Retention

Organizations that act on partnership insight are better positioned to deepen business relationships, improve retention, build stronger alignment, and drive sustainable revenue growth.

Let’s Design the Right Partnership Listening Program

Define the right partners, priorities, and approach to gather the insight your organization needs to strengthen alignment, improve execution, and drive measurable performance improvement.

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Frequently Asked Questions

Answers to common questions about partnering with Advantage on custom partnership listening programs.

What is Advantage Custom Solutions?

Advantage Custom Solutions is tailored engagement research offering designed around your specific business priorities. It allows you to go beyond standard benchmarking to capture deeper, more targeted insight from the partners that matter most.
How is Custom Solutions different from the syndicated Advantage Report?

The syndicated Advantage Report follows a consistent structure, timing, and benchmarking framework across a broad market. Custom Solutions is designed entirely around your business, including who you survey, what you ask, and which insights are prioritized. 
Can I use the standard Advantage Report framework for my custom research program?

Yes. If the Advantage Report framework aligns with your objectives, it can be used as a foundation and adapted with tailored questions, competitive perspectives, or deeper exploration of priority topics.
How do you ensure the research is relevant to my business?

We begin with a thorough discovery process to understand your objectives, audiences, and operating model. Every question, metric, and output is then designed to reflect your market, channels, strategic priorities, and business structure.
Who do you survey in a custom program?

You determine which partner audience you’re seeking feedback from. Custom Solutions can gather insight from specific customers, suppliers, distributors, internal teams, or other stakeholder groups depending on business objectives. 
How long does a typical custom research project take?

Most projects run 10–12 weeks from kickoff to final reporting, depending on scope, markets, and methodology. Timelines can be accelerated for time‑sensitive initiatives or structured as ongoing programs.
Do you work globally or only in certain markets?

Advantage Custom Solutions can be executed in any market worldwide. Programs can be structured locally, regionally, or globally, with flexibility to adapt language, timing, and methodology to each market. 
What types of insights will I receive?

You’ll receive actionable insights tied directly to your objectives, including performance drivers, operational friction points, risks, and opportunities, supported by clear recommendations to guide action.
What will I receive when I purchase a Custom Solution?

You’ll receive a clear, easy‑to‑use insight report, access to interactive dashboards, and a guided working session with one of our Advantage Advisors. Together, we’ll walk through the findings, discuss what they mean for your business, and align on practical next steps and focused action.