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Understanding and Strengthening Business Partnerships
For more than three decades, Advantage has helped retailers and suppliers strengthen business relationships through independent benchmarking and evidence-based insight across global markets.
What we do
AGI provides independent benchmarking and partnership insight that helps retailers and suppliers understand how their business partners experience the relationship and where improvement will have the greatest impact.
How We Do It
Through structured benchmarking, expert analysis, and guidance from experienced Engagement Advisors, Advantage helps organizations translate partner feedback into practical actions that strengthen collaboration and improve performance.
Independent Insight for the Industry
Advantage provides evidence-based benchmarking and industry insight that helps retailers and suppliers understand partnership performance and identify opportunities to strengthen collaboration.
What Our Cilents Say
Bruno Olierhoek, the former Chairman and Managing Director of Nestlé ESAR, highlights Advantage Report’s pivotal role in fostering productive collaboration with retailers and emphasizes how its objective feedback enhanced their collaborative efforts. The report’s ability to track progress over time was key in initiating meaningful discussions based on the valuable feedback received.
Former Chairman and Managing Director of Nestlé ESAR
Global Head of Point of Sale Execution for Unilever, Paul de Hartog, explains why accessing customer feedback through Advantage improved the company’s understanding of its customers. Listen to Paul share how collaborating with Advantage helped Unilever better navigate its customer relationships and become a more customer-centric company.
Global Head of Point of Sale Execution
Josianne Légaré, SVP of Sales at Lassonde, shares why customer engagement is foundational to building stronger relationships with retailers. She goes on to express how listening to and understanding their customers’ unique perspectives aids in building more strategic partnerships, made possible by Advantage.
Senior Vice-President, U.S. Sales
Discover how the Advantage Report™ provided a clear and consistent diagnostic of hot spots in business performance by functional area at Johnson & Johnson. There is a direct correlation between Advantage scores and business results; “it became a diagnostic of how the business would perform.”
Head of Global Capabilities
Uncover how JUMBO utilizes the Advantage Report™ as a tool to start a dialogue that together builds businesses. “Collaborative relationships are crucial”
Commercial Director