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Services that Turn Partnership Insight Into Action

Each model is designed to support stronger retailer–supplier partnerships and measurable performance improvement, without adding unnecessary operational complexity. 

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Services That Improve Retailer-Supplier Relationships

Strengthen Supplier Engagement and Performance

Retailers work with AGI to gain structured insight into how suppliers experience the partnership and where engagement improvements will deliver the greatest impact. Benchmarking provides a clear view of engagement patterns across the supplier community.

With AGI, retailers can:

  • Improve supplier alignment with strategic priorities
  • Support consistent evaluation across categories and regions
  • Reduce friction in supplier discussions and collaboration

Strengthen Retailer Relationships and Commercial Performance

Suppliers work with AGI to better understand retailer expectations and identify the actions that strengthen engagement and performance. Independent benchmarking shows you how your organization performs across key relationship competencies over time and compared to industry peers.

With AGI, suppliers can:

  • Align more effectively with retailer strategic priorities
  • Benchmark relationship performance against best-in-class peers
  • Identify and reduce friction in retailer interactions

Advantage LiveLens

LiveLens builds on the trusted Advantage Report benchmark to deliver a dynamic, Always-On, view of retailer-supplier partnership performance. By providing continuous insight and clearer guidance for action, organizations can identify changing priorities earlier and strengthen collaboration to improve commercial performance.

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Testimonials

Advantage provides highly valuable client feedback and company benchmarking. Advantage is integral in identifying concrete actions to change the mindset and behaviors of our teams in each market. [They] facilitate client centricity and improve capabilities and processes to drive better customer engagement.

Jean-François DevesCommercial Excellence Project Manager, L'Oréal

The Advantage survey gives us the right insights and candid feedback on how we are doing and helps us shape the conversation to end up with the ultimate win-win: a true partnership.

Umut AkbasSales Director, South Africa, Reckitt

The greatest benefit with Advantage is to have something concrete. Anonymous feedback gives us a real sense of what our suppliers are trying to tell us.

Capucine JacominChief of Staff to the Group Merchandise Executive Director, Carrefour

[Advantage Report] assists with us being laser focused on acting on voice of the customer matters and being a true partner in driving business growth. Those who collaborate more with retailers are more likely to succeed than not.

Unathi MhlatyanaManaging Director, Southern Africa, Mondelēz

Benchmarking Research

AGI’s benchmarking program provide an independent, structured view of retailer-supplier partnership performance. Through consistent measurement and comparative insight, you gain the clarity on strengths, gaps, and the actions that strengthen engagement and commercial outcomes. 
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Advantage Custom Solutions

Some organizations require deeper analysis or tailored engagement programs. AGI works with these clients to design custom research and advisory initiatives that address specific partnership pain points and support targeted performance improvement.

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Ready to Strengthen Your Partnerships?

AGI helps organizations translate retailer-supplier feedback into clearer priorities, stronger collaboration, and measurable commercial results.
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Frequently Asked Questions

Answers to common questions about AGI solutions and how we work with organizations to strengthen retailer-supplier partnerships.  

What types of solutions does AGI offer? AGI offers two primary types of solutions: independent benchmarking research and tailored custom solutions. Benchmarking measures retailer-supplier relationship performance across key commercial competencies, and custom solutions help organizations explore specific partnership challenges and improvement opportunities in greater depth. 
How do organizations benefit from AGI solutions?

Organizations use AGI solutions to gain an objective understanding of partnership performance and identify the actions that strengthen collaboration and commercial outcomes. Independent benchmarking and structured insight highlight where alignment is strong, where gaps exist, and which capabilities matter most in a partnership.
Do both retailers and suppliers participate in AGI research

Yes. AGI research incorporates perspectives from both retailers and suppliers to provide a balanced and independent view of partnership performance. Retailers share expectations of supplier capabilities, while suppliers gain visibility into how they are perceived and where improvement opportunities exist.
How is AGI evolving its approach to partnership insight?

AGI is evolving from periodic benchmarking toward a more continuous approach to partnership insight. Organizations increasingly require more timely visibility into retailer-supplier relationships to inform faster decisions and respond to changing priorities.
What is Advantage LiveLens

Advantage LiveLens builds on the trusted Advantage Report benchmark to deliver an Always-On view of partnership performance. It provides continuous insight into retailer-supplier relationships, helping organizations identify evolving priorities and take action to strengthen collaboration.