Skip to content
Beyond the Transaction (1)

Beyond the Transaction:
What Brands Actually Want from Retail Media Networks

The Trust Gap Deciding Who Wins Retail Media

Retail media is on track to be a $175 billion market by 2028, but the networks that capture the biggest share of it won't be the ones with the best ad tech. They'll be the ones advertisers trust enough to fund year after year.

This webinar unpacks what that trust actually looks like in practice. Lauren Bolles, Chief Operating Officer of Tesco Media, and Matt Nitzberg, Chief Client Officer at Advantage Group International, join RETHINK Retail's Jeremy Goldman for a candid conversation, one side running a network at scale, the other holding the advertiser feedback on how networks are actually experienced.

On-Demand Webinar: Beyond the Transaction: What Brands Really Want from Retail Media Networks
WEBINAR PREVIEW

3 Questions to Ask Before Any Retail Media Campaign

Ad tech might get a network in the door. These three questions determine whether advertisers stay. Get a preview of how Tesco Media and AGI think about each one.

Inside the Conversation

1
Why advertiser trust, not ad tech sophistication, is becoming the deciding factor in retail media investment
2
What Tesco Media is doing differently to earn and keep advertiser confidence at scale
3
How advertisers actually experience and evaluate retail media networks, from the buy side
4
What network operators can change now to build a network advertisers will keep funding year after year

Watch the Full Conversation

Access Beyond the Transaction: What Brands Actually Want from Retail Media Networks