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Continuous Insight. Stronger Performance.
LiveLens is an Always-On B2B intelligence environment that helps retailers and suppliers identify changing priorities, improve alignment, and turn partnership insight into focused action with greater confidence and precision.
Designed to Strengthen Retailer-Supplier Partnerships
LiveLens builds on the trusted Advantage Report benchmark to deliver a more dynamic and intuitive client experience.
More Frequent and Personalized Insight
Shared Performance Visibility
Create a more consistent view of performance across teams, functions, and markets to improve alignment and coordination.
Faster, More Informed Decisions
Equip teams with the visibility needed to respond earlier, prioritize more effectively, and make decisions with greater confidence.
Greater Partnership Clarity
Insight that Drives Action
Turn partnership data into practical, business-relevant insight that helps teams improve execution and address real operational and business challenges.
Faster, More Precise Execution
Move from insight to action more quickly with targeted priorities, clearer direction, and coordinated execution across teams.
Two Ways to Experience LiveLens
LiveLens is designed as an evolving ecosystem where Discover establishes the foundation for partnership visibility and Transform builds on it with deeper strategic alignment, planning, and performance enablement.
Gain a clearer view of retailer-supplier partnership with confidence. Discover is designed for ongoing performance visibility and everyday decision-making, giving teams fast, reliable access to essential KPIs, benchmarks, and evolving partnership trends.
Move beyond understanding performance to improving it. Transform is designed for organizations seeking deeper planning capabilities, cross‑functional alignment, and focused action to accelerate measurable performance improvement at scale.
Suggested Actions
Benefit from our built-in Suggested Actions Repository that surfaces performance patterns and recommends next steps, helping teams focus on the actions most likely to drive improvement. Suggested Actions highlight which areas of your business relationships matter most, not just where performance gaps exist.
AI Verbatim Analysis
AI Verbatim Analysis turns rich qualitative feedback into clearer, decision-ready insight. Surface themes, sentiment, and underlying drivers that would otherwise remain buried in raw comments. This helps teams better understand why performance is shifting, what needs attention, and where action will have the greatest impact.
Analytics Studio
Analytics Studio allows you to shape partnership insight into the views most relevant to your business. Create customized lenses aligned to teams, regions, and strategic priorities so insight reflects how performance is evaluated and decisions are made internally.
Reduce dependence on static reporting and make insight more actionable across the organization.
Custom Groups & Weight Sets
Custom Groups & Weight Sets allow you to align your Advantage Report results to the way your real business is structured and managed. Build tailored groupings that reflect divisions, banners, segments, or strategic portfolios so insight aligns more closely with internal priorities and decision-making.
Apply customized weighing models based on the factors most important to your business, creating a more meaningful view of partnership performance.
Best-in-Class Benchmarking
“How do we get to #1?” is one of the most common questions our Engagement Advisors hear from clients. Best-in-Class Benchmarking helps organizations understand how top-performing partners are perceived within the market and what differentiates their performance from peers.
Grounded in credible market context, teams gain clearer visibility into the capabilities, behaviours, and priorities most strongly associated with high performing retailer-supplier partnerships.
Scenario Simulation
Scenario Simulation helps you model how potential changes across key areas of the business could influence future performance outcomes. Explore “what would happen if…” scenarios before committing resources, identify the factors with the greatest impact on performance movement, and make decisions with greater confidence based on modeled reality.
