2026 South Africa Advantage Awards Honour Top-Performing and Most Trusted Suppliers

 Retailer feedback recognizes suppliers setting the standard for performance and trusted partnerships in South Africa. 

Johannesburg, South Africa, November 11, 2026 - Advantage Group International (AGI), a global leader in B2B engagement solutions and performance insight, has announced the supplier winners of the 2026 South Africa Advantage Awards. Based on direct feedback from South African retailers, the awards recognize two distinct achievements: #1 Supplier, honouring leading overall supplier performance, and Most Trusted Supplier, recognizing excellence in retailer trust. 

Presented at the Consumer Goods Council of South Africa (CGCSA) Summit, this year's awards recognize ten suppliers across nine industry benchmarks.

2026 South Africa Advantage Award Supplier Winners

Several suppliers earned recognition across multiple benchmarks, with some receiving both #1 Supplier and Most Trusted Supplier honours.

“South Africa's Advantage Awards recognize two distinct achievements: leading supplier performance and the trust earned from retail partners,” said Dylan Piatti, Managing Director, Africa, Advantage Group International. “Both are important measures of strong business partnerships, and recognizing them separately highlights the different ways suppliers distinguish themselves. Congratulations to all this year's winners.”

Through Advantage Report, AGI helps retailers and suppliers understand how their business partners assess their performance, track progress against strategic objectives, benchmark against peers, and identify opportunities to strengthen collaboration and drive shared growth agendas. Its Partnership Diagnostic Framework provides insights across key business areas, helping leadership teams make better decisions and prioritize resources effectively.  

To learn more about the 2026 South Africa Advantage Award supplier winners, visit Advantage Awards.

For media inquiries, contact Jordan Rachke, VP Global Marketing, AGI, at jrachke@advantagegroup.com.

For South Africa or regional inquiries, contact Dylan Piatti, Managing Director, Africa at dpiatti@advantagegroup.com

About Advantage Awards

Grounded in AGI's Advantage Report research, the Advantage Awards recognize suppliers and retailers for excellence in business performance and partnership strength, based on direct feedback from the business partners they work with every day.

In 2026, more than 1700 individuals across 60 retailers and over 100 suppliers assessed their business partners’ performance, complemented by 240 one-on-one interviews.

About Advantage Group International

Advantage Group International (AGI) is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world's leading brands, Advantage Report™ has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, AGI acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.