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Global honor recognizes Harris among 250 leaders and innovators shaping market research, analytics, and evidence-based marketing
Toronto, ON, October 8, 2026 - Advantage Group International (AGI) today announced that our CEO Peter Harris has been named a 2026 Insight250 Winner. It is the second consecutive year Harris has received the honor.
Presented by ESOMAR and powered by mTab, the Insight250 recognizes 250 leaders and innovators across market research, analytics, and evidence-based marketing. Now in its sixth year, the 2026 class was selected from thousands of nominations worldwide by an independent global jury of 58 senior industry leaders from 22 countries. Judges assess professional experience, thought leadership, industry involvement, innovation, and sector recognition. Honorees were revealed on October 6 in a global webcast. Watch the 2026 Insight250 winners announcement on YouTube here.
"Being recognized for two years running is an honor, and it belongs to our team," said Harris. "The Insight250 celebrates research that changes how businesses make decisions and delivers real business impact. That's our focus: helping retailers and suppliers see where their relationship is working, where it isn't, and what to do about it, in every market."
Under Harris’s leadership, AGI has continued to evolve how partner feedback is collected, benchmarked, and translated into business action. His focus has been on combining research, technology, and industry expertise to help retailers and suppliers understand where their partnerships are working, where friction creates risk, and what actions can improve performance.
That approach has expanded AGI’s ability to deliver actionable insight at scale. Today, the company operates across more than 40 countries, gathering more than 88,000 survey responses and conducting more than 13,000 industry interviews in 2025. AGI has also continued to invest in technology, including Advantage LiveLens, an always-on view of partnership performance built on the Advantage Report benchmark. The result is comparable, actionable insight that global organizations can use to improve performance market by market.
The full list of 2026 honorees is available at Insight250.com.
About Advantage Group International
Advantage Group International (AGI) is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage Report™ has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, AGI acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.
About Insight250
Insight250, presented by ESOMAR and powered by mTab, recognizes 250 leaders and innovators each year across market research, analytics, and evidence-based marketing, spanning client-side teams, agencies, academia, and associations in more than 60 countries. Learn more at insight250.com.
