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Report

The Collaboration Equation:

Unlocking Value in a High-Pressure Market 

Report cover titled The Collaboration Equation with charts and lock icons on blue background

The Collaboration Equation
Unlocking Value in a High-Pressure Market

Retailer–supplier relationships are entering a new phase.

Many of the tensions shaping partnerships today, across supply chains, data, and innovation, are not new. What is new is how they are converging, intensifying, and becoming structurally embedded in how the industry operates.

Drawing on AGI’s Q1 2026 Business Leader Interviews with 50 senior executives across EMEA, LATAM, North America, and APAC, this report provides a forward-looking view of how collaboration is evolving, and what it will take to succeed.

See How Benchmarking Strengthens Retailer-Supplier Relationships

Gain a clear, comparable view of partnership performance and identify the actions that drive measurable improvement.