Report
The Collaboration Equation:
Unlocking Value in a High-Pressure Market

The Collaboration Equation
Unlocking Value in a High-Pressure Market
Retailer–supplier relationships are entering a new phase.
Many of the tensions shaping partnerships today, across supply chains, data, and innovation, are not new. What is new is how they are converging, intensifying, and becoming structurally embedded in how the industry operates.
Drawing on AGI’s Q1 2026 Business Leader Interviews with 50 senior executives across EMEA, LATAM, North America, and APAC, this report provides a forward-looking view of how collaboration is evolving, and what it will take to succeed.
See How Benchmarking Strengthens Retailer-Supplier Relationships
Gain a clear, comparable view of partnership performance and identify the actions that drive measurable improvement.