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The retailers winning in retail media aren't the biggest. They're the most trusted.
New AGI research across 1,972 suppliers in 40+ markets reveals the three capabilities driving the strongest retail media growth, and what leading retailers are doing differently.
Inside the research
Build Partnership: From Transactional to Strategic
The most collaborative retailers grew revenue 4.6% on average. Lower-performing peers declined 1.2%. Partnership is not a soft metric. It is the commercial foundation everything else depends on.
Prove the ROI: Design for Measurement
Supplier patience with limited ROI visibility is diminishing fast. The retailers pulling ahead have stopped asking how to report better. They design for measurement from the very start.
Unlock Marketing Budgets: Earn a Seat in the Brand Plan
Retail media trapped in trade budgets is structurally limited. Retailers that build credible full-funnel solutions compete for a dramatically larger pool of investment and a fundamentally different supplier relationship.