DGB has secured the top spot among liquor suppliers in South Africa, according to the 2022 Advantage Report Voice of the Customer Program.
DGB, one of South Africa’s largest independent wine and spirit producers and distributors, earned the highest scores in the competencies ‘Builds trust’, ‘People are capable and experienced’, ‘Effective communication’ and ‘Demonstrates cross-functional alignment across their business’.
Respondents for the 2022 Advantage Voice of the Customer Program included national wholesale, retail and distributor groups. According to their ratings, DGB demonstrated impressive market leadership amongst a highly competitive group of 21 leading suppliers.
DGB points to its commitment to customers as a reason for its success
According to Jarrod Stewart, Managing Director of DGB South Africa, DGB’s commitment to fostering strong and mutually beneficial relationships with customers is linked to this accomplishment, “This outstanding achievement underscores our commitment to not only building the premium category of spirits and outstanding South African wines but to excellence in our customer-centric approach. We continue to innovate and adapt to changing market dynamics and remain committed to serving ever-changing consumer needs while embracing sustainability as a core principle.”
“This is a significant achievement, and DGB is applauded for their prioritization of meaningfully collaborating with customers and for building a focused, customer-centric organization. Now more than ever, it is imperative that organizations learn from the past, optimize for the present and align for the future through unified partnerships,”
Lauren Filen, Customer Director Africa, Advantage Group International.
Advantage Report provides the insights and action planning you need to strengthen relationships with your business partners in South Africa. Get in touch with an Engagement Advisor to learn more.
