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Advantage Strengthens Its Commitment to Innovation, Leveraging AI and User-Driven Design to Deliver Smarter, Faster Client Insights.
Toronto, ON — November 11, 2025 — Advantage Group International (AGI), the leading advisor in business-to-business engagement globally, today announced the appointment of Adam Aronson as Vice President, Product. In this new role, Adam will lead the strategic direction and development of Advantage’s global product portfolio, advancing the company’s evolution toward continuous, AI-powered insight delivery and a more connected client experience.
Aronson’s appointment underscores Advantage’s focus on user-driven design and its Always-On strategy to deliver smarter, faster insights and a more connected client experience. He will play a pivotal role in shaping the next generation of Advantage’s products and technology, strengthening the company’s commitment to innovation and intelligent solutions.
“Adam’s appointment marks an important step in advancing our commitment to an Always-On future – one built around our clients’ need for real-time, insight-led decision-making,” said Peter Harris, CEO at Advantage Group International. “His expertise in AI-driven, user-centred innovation will accelerate how we deliver intelligence that empowers clients to make smarter decisions, faster.”
Based in Toronto, Adam brings over 15 years of experience leading product innovation across technology and data-driven organizations. Before joining Advantage, he served as Head of Product at Condo Control, delivering an AI-enabled platform that modernized property-management experiences. He previously led product portfolios at Q4, launching and scaling a virtual-events platform for capital markets as well as enterprise data and platform capabilities, and held leadership roles at Pearson and BiblioCommons, advancing adaptive-learning and data-insight technologies in the EdTech and public library sectors, respectively.
“This new role reflects Advantage’s dedication to deepening and further personalizing how we serve our clients,” said Aronson. “We’re entering an exciting new phase—one focused on delivering continuous, intelligent insight that helps businesses act with greater speed and confidence. My priority is to advance our product experience, so clients build greater relationships between each other, simpler, smarter, and more impactfully.””
Adam’s appointment reinforces Advantage’s vision of transforming how organizations access and apply B2B relationship insight. Under his leadership, Advantage’s product team will focus on building intelligent, client-led solutions that deliver continuous insight and advance the company’s Always-On approach to creating a more seamless, connected experience.
About Advantage Group International
Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage ReportTM has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.
For more information, visit advantagegroup.com or contact your local Advantage Advisor.
