Advantage Expands Awards to Honour Top Suppliers & Retailers

Advantage Group International (AGI), the leading advisor of business-to-business engagement solutions globally, proudly announces the expansion of its annual Advantage Awards Program – a global program that celebrates excellence in retail and supplier collaboration.

In 2025, AGI will celebrate the #1 grocery supplier and #1 grocery retailer in each of its 40+ markets where it provides supplier-retailer engagement solutions. This alignment marks the first step of a multi-year vision towards a more unified and globally recognized awards program that will contribute to creating celebrated customer experiences.

Based on insights and direct partner feedback from Advantage Report, this global, data-driven awards program celebrates organizations that are redefining what successful business partnerships look like and setting new standards in strategic collaboration and execution.

Suppliers with superior Advantage Report scores (top-tier performers) enjoy 27% higher annualized revenue growth than their lowest-performing counterparts.

“This isn’t just an award,” said Peter Harris, CEO, AGI. “It’s a direct reflection of how business partners view your performance and reputation – a powerful endorsement from the people you do business with every day. We are proud to honour businesses that are raising the bar by building stronger business relationships and delivering measurable impact for themselves and their business partners.

Award recipients will be recognized for their standout overall performance in Advantage Report, which measures the strength of supplier-retailer relationships based on performance across such areas as trust-building, supply chain alignment, and digital leadership – key elements for identifying best-in-class leaders in each market. As this recognition is based on feedback from business partners, it will position honourees as best-in-class partners – trusted and respected by industry as a benchmark for excellence.

Advantage Awards will be announced throughout the year by local Advantage teams, timed to coincide with annual Advantage Report insights presentations to clients.

About Advantage Group International
Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage Report™️ has become the gold standard for improving performance between suppliers and retailers in over 45 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.

For more information, visit advantagegroup.com or contact your local Advantage Advisor.

For more information about the 2025 Advantage Awards Program, please contact Cristina Noble, Vice President, Global Marketing, AGI, at cnoble@advantagegroup.com