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With Advantage Report growing to serve almost 50 countries globally, our Advantage experts investigated the relationship between global supplier-retailer engagement and business performance. Specifically, how is Advantage Report a leading indicator of success? Their findings underscored the importance of prioritizing collaborative and mutually beneficial relationships with business partners.
Advantage Report: A proven indicator of success
Advantage Report provides supplier and retailer clients with a benchmarked view of their performance as rated by their business partners. Using publicly available financial information, our team’s analysis was based on the 2021 to 2023 Advantage Report Overall Performance scores of the top 35 global suppliers for revenue growth. It revealed that companies with higher scores in Advantage Report consistently outperform their lowest-performing peers in terms of financial performance.
Top-tier companies exhibit a 26.88% higher annualized revenue growth than bottom-tier companies, specifically 6.93% over three years (2021-2023) compared to 5.46%.
Why being a top-tier performer gives you the advantage
In a fiercely competitive business landscape, companies that sponsor Advantage Report benefit from:
- an objective and unbiased view of how their business partners perceive their performance across various metrics relative to their competitors
- insights and recommendations based on their business partner feedback on where to invest their time and resources
With this information, companies sponsoring Advantage Report can unlock a proven advantage — top-tier performance and the ability to achieve 26.88% higher annualized revenue growth than their lowest-performing counterparts. This illuminates the undeniable benefit that Advantage Report sponsors can harness.
Discover how Advantage Group can help you reach the top of your game
The findings from this analysis highlight the importance of building and maintaining strong relationships with business partners for sustainable financial growth. It uncovers why being viewed as a best-in-class business partner is crucial for long-term commercial success. Our engagement experts further explore this relationship and discuss their findings in the following report.
To learn how you can become a top-tier performer in Advantage Report, connect with an Engagement Advisor.
