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Advantage Group International (AGI) is pleased to announce the launch of its full program in India this year. This marks a significant milestone in AGI’s future growth as India is forecast to be the fastest-growing of the largest global grocery markets, according to the Institute of Grocery Distribution.
Advantage Group Leverages India’s Market Potential for B2B Engagement Solutions
Our company’s commitment to consistently delivering value for our clients by expanding our global coverage contributed to the decision to expand AGI’s services in India. Though general trade dominates the Indian market, there is ample opportunity for business-to-business (B2B) engagement solutions as the modern trade sector is relatively concentrated compared to other Asian economies. AGI will have the ability to provide clients valuable feedback across modern trade, e-commerce, and general trade.
Expert Leadership is Coming to Advantage Group India
Abhishek Thard joins Advantage as Managing Director, India. He has 18 years of experience at Unilever, managing multiple categories and business units across different channels, including modern trade, general trade, and e-commerce. He also spent three years in Vietnam, gaining international experience with Unilever. Abhishek has established strong relationships with a broad spectrum of key retail groups within India and across the South Asian region and is a recognized thought leader in the Indian grocery sector.
Abhishek comments, “I am excited to join AGI! India has one of the fastest-growing grocery markets in the world, making it an ideal place to reintroduce engagement solution programs. With my experience and partnership with the leadership team at AGI, I am confident that I can lead the team in strengthening the diverse B2B relationships that exist in India.”
Quote from AGI Chief Growth Officer Anthony Guadagnolo, “As an emerging leader in the global grocery market, India offers tremendous potential for AGI to expand its global reach and enhance business-to-business relationships within the country. Abhishek Thard, India’s Managing Director, is an experienced business leader with expertise in driving growth strategies and understands client needs in India. I am confident that he will successfully develop India into a key market for AGI, and we are eager to start serving our clients in this important market.”
How Advantage Group is Serving Retailers and Suppliers in India
The need for the syndicated Advantage Report in India and our commitment to deliver more value to our clients led us to launch a full-scale, comprehensive offering in India.
We’re launching the following:
Advantage Report Voice of the Customer: This program will cover hyper, super, drug, convenience, and wholesale sectors, as well as e-commerce.
Advantage Custom Solutions – General Trade: India has the second-largest general trade market, nearly twice the size of the world’s third-largest, Indonesia. Additionally, most of the country’s non-urban shoppers rely on kirana stores—small, sometimes family-owned stores that sell a wide range of everyday essentials. Advantage Custom Solutions programs will provide a tailored approach to accommodate the uniqueness of B2B relationships within general trade and kirana stores.
For the 2025 program cycle, Advantage Group India will begin conducting market research in June and deliver reports in the fourth quarter of 2025.
To learn more about Advantage Group India, and how you can improve your B2B relationships in the region, connect with an Advantage Engagement Advisor.
