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Published: February 16, 2024

This market expansion results from global client demand and a need to deepen the organization’s presence in Europe.

Dimitra Katsipi, Country Manager, Advantage Group International
Dimitra Katsipi, Country Manager, Advantage Group International

Advantage Group International (AGI) is launching in Greece and appointing Dimitra Katsipi as Country Manager.

The decision to launch in Greece came after consistent global client demand and an opportunity to increase the number of markets in Europe. This brings AGI’s global presence to 18 markets in Europe and 49 globally.

Based in Athens, Greece, Dimitra brings almost 30 years of experience working closely with retailers and suppliers in the FMCG sector. Her most recent role as Sales Director at Circana (previously IRI) has led to her expertise in the Greek retail landscape and an established network with leading retailers. Before Circana, Dimitra held various commercial roles at Promodes (now merged with Carrefour), SC Johnson, Diageo and Kallimanis.  Her collective experiences have contributed to an extensive and detailed knowledge of Greek suppliers’ and retailers’ needs.

“It is exciting to have the opportunity to provide global and local suppliers and Greek retailers with the chance to better their business relationships. I am looking forward to nurturing these partnerships and promoting the value that AGI offers so that we can build on our presence in the region,” comments Dimitra.

Senior Vice President of Europe, Mike Doole, states, “We have full confidence that Dimitra will be a successful market leader.  Her already well-established network of retailers and suppliers will serve as a promising base for serving the grocery industry in Greece. Greece is a thriving and important grocery market in Europe. Dimitra will be able to use her experience, connections, and knowledge of the supplier-retailer community to develop the AGI research service in Greece.”

About Advantage Group International

Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage ReportTM has become the gold standard for improving performance between suppliers and retailers in over 45 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together.

For more information, visit advantagegroup.com or contact your local Advantage Advisor.