Skip to content
Close
SEARCH
Login
Talk to an Advisor
Login
Talk to an Advisor

Services that Turn Partnership Insight Into Action

Each model is designed to help retailers and suppliers strengthen alignment, improve execution, and drive measurable performance improvement through practical, scalable approaches that fit naturally into existing ways of working.

Talk to an Advisor
Business professionals reviewing data on a tablet and laptop during a collaborative planning discussion.

Services That Improve Retailer-Supplier Relationships

Strengthen Supplier Engagement and Execution

Retailers work with AGI to gain a clearer understanding of how suppliers experience working with their organization and where stronger engagement can improve alignment, execution, and supplier performance. Competitive benchmarking provides a clear view of engagement patterns across supplier networks and highlights where focused action will have the greatest impact.  

With AGI, retailers can:

  • Improve supplier alignment with strategic priorities
  • Increase consistency across categories, teams, and regions
  • Reduce friction in supplier discussions and collaboration
  • Improve visibility into supplier engagement and performance

Strengthen Retailer Relationships and Commercial Performance

Suppliers work with AGI to better understand retailer expectations, identify performance gaps, and support the relationships that drive growth. Independent benchmarking provides a clearer view of how your organization performs across key relationship drivers over time and compared to industry peers. 

With AGI, suppliers can:

  • Align more effectively with retailer strategic priorities
  • Benchmark relationship performance against best-in-class peers
  • Identify and reduce friction points and improve retailer interactions
  • Strengthen retailer trust and commercial performance 

Advantage LiveLens

LiveLens builds on the trusted Advantage Report benchmark to deliver a continuous, Always-On view of retailer-supplier partnership performance. With more dynamic visibility into changing priorities, emerging goals, and relationship trends, organizations can respond faster, align teams more effectively, and turn insight into focused action that improves business performance.  

Explore Advantage LiveLens
LiveLens business intelligence dashboard showing performance trends, rankings, and data-driven insights.

Testimonials

Advantage provides highly valuable client feedback and company benchmarking. Advantage is integral in identifying concrete actions to change the mindset and behaviors of our teams in each market. [They] facilitate client centricity and improve capabilities and processes to drive better customer engagement.

Jean-François DevesCommercial Excellence Project Manager, L'Oréal

The Advantage survey gives us the right insights and candid feedback on how we are doing and helps us shape the conversation to end up with the ultimate win-win: a true partnership.

Umut AkbasSales Director, South Africa, Reckitt

The greatest benefit with Advantage is to have something concrete. Anonymous feedback gives us a real sense of what our suppliers are trying to tell us.

Capucine JacominChief of Staff to the Group Merchandise Executive Director, Carrefour

[Advantage Report] assists with us being laser focused on acting on voice of the customer matters and being a true partner in driving business growth. Those who collaborate more with retailers are more likely to succeed than not.

Unathi MhlatyanaManaging Director, Southern Africa, Mondelēz

Benchmarking Research

AGI’s benchmarking program provide an independent, structured view of retailer-supplier partnership performance. Through consistent measurement and comparative insight, you gain clear visibility into strengths, performance gaps, and the actions that strengthen engagement, execution, and commercial outcomes.  
Explore Benchmarking
Audience attending a business presentation with a speaker presenting insights on a large screen.

Advantage Custom Solutions

Some organizations require deeper analysis, more targeted engagement, or tailored engagement programs. AGI works closely with clients to design custom research and advisory solutions that address specific business challenges, advance collaboration, and support measurable performance improvement.  

Explore Custom Solutions
Business team collaborating around a glass wall covered with sticky notes during a strategic planning session.

Ready to Strengthen Your Partnerships?

AGI helps retailers and suppliers turn partnership feedback into clearer priorities, stronger collaboration, and measurable business performance.  
Talk to an Advisor
Book a Demo

Frequently Asked Questions

Answers to common questions about AGI solutions and how we help organizations strengthen retailer-supplier partnerships.  

What types of solutions does AGI offer? AGI offers two primary solution models: independent benchmarking research and tailored custom solutions. Benchmarking measures retailer-supplier partnership performance across key relationship and execution, while custom solutions help organizations explore specific business challenges and improvement opportunities in greater depth. 
How do organizations benefit from AGI solutions?

Organizations use AGI solutions to gain an objective understanding of partnership performance and identify the actions that improve alignment, execution, and business results. Structured insight and competitive benchmarking highlight where performance is strong, where gaps create risk, and which capabilities matter most in a partnership.

Do both retailers and suppliers participate in AGI research

Yes. AGI research incorporates perspectives from both retailers and suppliers to create an independent, balanced view of partnership performance. Retailers share expectations of supplier capabilities and execution, while suppliers gain visibility into how they are perceived and where improvement opportunities exist to strengthen performance and retailer relationships.  
How is AGI evolving its approach to partnership insight?

AGI is evolving from periodic benchmarking toward a more continuous, Always-On approach to partnership insight. Organizations increasingly require more timely visibility into retailer-supplier relationships to respond faster to changing priorities, improve alignment, and support more informed decision-making.  
What is Advantage LiveLens

Advantage LiveLens builds on the trusted Advantage Report benchmark to deliver an Always-On view of partnership performance. It provides more dynamic visibility into retailer-supplier relationships, helping organizations identify evolving priorities and turn insight into focused action.